How SSL is Changing SEO on Google

If Pigeon, Panda, Hummingbird sound familiar, it’s because they’re all a part of Google’s rapid changes to their formula for ranking websites and determining what websites ranks where for what search term.

Google’s recent update of their algorithm includes HTTPS / SSL as a ranking signal

Although Google is considering the  use of HTTPS-SSL as a ranking signal, It’s relatively lightweight at about 1%, according to Google. This will allow webmasters some time to incorporate the technology into their websites. It will be interesting to see what impact the new algorithm will have on SEO over time. Google says it will slowly increase the SSL signal points over time, meaning that it may be only one point now, but may be 3-5 points soon.

  • Should you get an SSL? Yes
  • Are we going to move our clients to an SSL? Yes, all 135 of them
  • How much are SSL’s? $9 to $400+

The SEOPRO’s through our parent brand KO-Websites is an authorized re-seller of GlobalSign. Contact us for information on purchasing SSL certificates at SEOpro’s

Like it know all the details? See this Google video on why use SSL’s and HTPPS://