Nikki Mendez of SEOPRO and KO Websites hosted a seminar for the Castro Valley Eden Area Chamber of Commerce at the Castro Valley Library on August 17th, 2016. The seminar taught local small business owners the importance of and how to utilize, Google My Business, Google Plus, and NAP consistency.
A social media campaign is crucial to your SEO strategy.
Up until just a few years ago, SEO was purely about writing for the search engines and focused more on the technical aspects of a website, like download speed and mobile friendliness. Social Media was a standalone platform for promoting your content and business via their own channels.
However, if you haven’t heard, this has all changed a lot now – partly due to changes in Google’s algorithm and also because the way people interact on social media. Today, both SEO and social media have one common goal – to become more relevant to your audience. Once this is achieved, everything else falls into place – You begin to fulfil the core objectives of your business. You reach out to the right people, get more leads and generate higher income. Continue reading
We Said It Was Coming! Now It Will On Apr 21, 2015
Are you Ready For Google’s Mobile Hammer?
You may have said “I don’t internet.” That didn’t work out too well for you if you did. And then you may have said “I don’t do mobile” and that’s not going to work well either now. Even if you’re right, and most of your web traffic is via a desk top computer, you may get penalized anyway. Here’s why… Continue reading
If Pigeon, Panda, Hummingbird sound familiar, it’s because they’re all a part of Google’s rapid changes to their formula for ranking websites and determining what websites ranks where for what search term.
Google’s recent update of their algorithm includes HTTPS / SSL as a ranking signal
Although Google is considering the use of HTTPS-SSL as a ranking signal, It’s relatively lightweight at about 1%, according to Google. This will allow webmasters some time to incorporate the technology into their websites. It will be interesting to see what impact the new algorithm will have on SEO over time. Google says it will slowly increase the SSL signal points over time, meaning that it may be only one point now, but may be 3-5 points soon.
- Should you get an SSL? Yes
- Are we going to move our clients to an SSL? Yes, all 135 of them
- How much are SSL’s? $9 to $400+
The SEOPRO’s through our parent brand KO-Websites is an authorized re-seller of GlobalSign. Contact us for information on purchasing SSL certificates at SEOpro’s
Like it know all the details? See this Google video on why use SSL’s and HTPPS://
Google Gives Some Tips on Picking an SEO company
In an article written by Google in their Webmaster Tools section, Google offered some advice on choosing an SEO company and offered this short checklist below. One of the very important things they recommend is this: Consider hiring a SEO company early in the site development process, like when you’re planning a redesign. This gives the SEO company the opportunity to help build the site SEO friendly. Continue reading