How long will you wait to G+?
If you’re sitting back, waiting for your “friends” on Facebook to join Google Plus (a.k.a. Google+ or G+) before you create a personal profile or business page, you’re truly missing out on supreme SEO real estate. Many have taken to the “wait and see” approach, especially with more social networks, now, than ever before. Nearly every day we hear, “I’m already on Facebook and Twitter, do I really need to be on Google Plus, too?” The answer is yes, but let us explain why.
SMO of SEO
Social signals from the Google+ platform are becoming more important for determining search engine results. Joshua Berg, SEO/SMO Specialist at REALSMO, calls this “the social media optimization (SMO) of SEO.” Berg explains, “social signals provide a much better way of filtering out the noise and improving the quality of search results. This is a trend that will continue because it is a much better way of understanding what people really want, which is one of Google’s founding principles.” Continue reading
For those of you trying to do your own SEO…
Look, if you’re a real small company who runs their own website, there are some really easy things to do to help your SEO and chances to for people to find your website. My SEO colleagues may get mad, but I’m thinking that if we can help you generate a little more business, then you’ll come to the SEOPRO’s at KO Websites for an aggressive SEO campaign later. Here are the SEO tips:
- You must use the page title tag correctly, which means not just putting your company name there. Your not marketing to people who know you and your site will come up anyway if we type in your business name. So, put up to 9 words that you are targeting. For example- “Bay Area pool cleaning and maintenance by SJ Pools.” It should look like this: <title>Bay Area pool cleaning and repairs</title>
Go ahead and search Google on that term- That’s our website- www.thepooldoctors.com who ranks #1.
- SEO for yourself- Don’t put 50 key words in the “key words” tag. Just put 15. You can do this too yourself too! Separated by a comma (,).
- Is there any text on your website? We are amazed at how many times we get asked for SEO help from companies that have no text on their website. Search engines can NOT read images (yet). Graphic designers like to use images for their design, because they can control the fonts and look. Here lies the paradox…You have a great looking website that no one can find. Your website must have text, perferably 250 words of text for good SEO.
- Page description– Let Google know what’s on your website. If you don’t, they will just guess. Good luck with that…
<meta name=”description” content=”SEOPRO is a search engine and social seo marketing -SEM- services company located here in the San Francisco Bay Area. You found us, right? SEOPRO is the best Bay Area SEO company around! We are conveniently located here in the Bay Area, near San Francisco.” /> Not very well written text, but notice the use of key terms?
Just doing these four things will bring you from number last to at least the top 3 pages on google for local searches.
For more information on SEO, visit KO-websites.com or SEOPRO.Pro
Domain age, does it mean anything to Google?
It turns out that it really DOES! But maybe not as much as we thought before.
I do know first hand that the “sand box” does exist and will stifle your rankings for about 6-8 weeks on a brand new website domain name. So, the lesson learned here is… As soon as you know that you’re stating a new website, get that domain up with a coming soon page and get a link or 5 to the website, just so Google starts that ‘Sand box’ timer going. The SEO PRO’s at KO websites will tell you when we are speculating or guessing about SEO issues and we will show you when we have proof of a SEO algorithm. Here is the proof. Watch the video below.
Great new video on no-follow links & SEO from Google Webmaster Help
The biggest challenge to Email campaigns, is getting the people to open that email you sent. Here are some email tips to help
How to get them to take the initial plunge and click open on that email.
A recent Mailer Mailer study tested over 300,000 keywords and uncovered the 10 most popular terms prospects respond to, as well as why it’s so crucial to get prospects to open your e-mail right away.
It’s best to write subject lines that grab prospects’ attention immediately, signaling a call to action. The 10 words proven to do that most effectively (starting with the most effective) are:
An ideal subject line might be: This WEEKs NEW NEWSLETTER UPDATE: FREE PARTY toNIGHT to view our HOLIDAY SALE!
It’s worth noting that personalizing the e-mail message also makes prospects more likely to read the message (after seeing the first couple lines of the message in the preview pane).
Here’s the twist: E-mail messages that include the prospect’s name in the subject line are actually less likely to be opened than those that only have the prospect’s name in the body of the message itself.
Why? Prospects have been conditioned over time to recognize any e-mail that mentions their first name in the subject line as being spam.
But once prospects open an e-mail, strong visual content, bright colors, testimonials, banners and pictures are all proven to draw prospects further into the message. But getting them to take that initial leap of faith and open the e-mail message in the first place is the most important part of the battle.
QR stands for “Quick Responce.” QR codes are a two-dimensional barcode that can be scanned with a camera phone. These QR Codes can contain a URL, contact information, a calendar event, and much more. Why? It’s a quick way to pass on information, like your contact information or calendar info. QR Codes store dates, addresses, URLs and other information as well. You’ll see them on signs, trucks, buses, biz cards and now on some websites.
OK, but why QR codes? Users with a camera phone equipped with scan type reader Ap can scan the image of the QR Code to display text, contact information, connect to a wireless network, or open a web page in the phone’s browser. QR codes or signs are also called “hardlinks” or “physical world hyperlinks.”
I wonder if google reads these new QR codes? We don’t know the answer to that question. And maybe it’s the wrong question to ask, but it’s something to think about, when trying new SEO tricks. I’m putting this one on our KO website today, in the contact sections just incase. If nothing else, we might score some points with the Android phone users out there.
Want one for your website? Here’s a QR Code Generator – http://zxing.appspot.com/generator/