We answer questions submitted from small business owners around the Bay Area. The questions cover where to start to get online, Yelp best practices, Google My Business best practices, and how to increase your online exposure with digital marketing.
Nikki Mendez of SEOPRO and KO Websites hosted a seminar for the Castro Valley Eden Area Chamber of Commerce at the Castro Valley Library on August 17th, 2016. The seminar taught local small business owners the importance of and how to utilize, Google My Business, Google Plus, and NAP consistency.
Watch this video and learn more about how you can take advantage of Google for your business.
A social media campaign is crucial to your SEO strategy.
Up until just a few years ago, SEO was purely about writing for the search engines and focused more on the technical aspects of a website, like download speed and mobile friendliness. Social Media was a standalone platform for promoting your content and business via their own channels.
However, if you haven’t heard, this has all changed a lot now – partly due to changes in Google’s algorithm and also because the way people interact on social media. Today, both SEO and social media have one common goal – to become more relevant to your audience. Once this is achieved, everything else falls into place – You begin to fulfil the core objectives of your business. You reach out to the right people, get more leads and generate higher income. Continue reading
Advice From Your Bay Area Digital Marketing Agency
As a business owner, you’re already aware that your company must have a social media marketing plan in today’s digital world. With mobile searches increasing and social media platforms changing their algorithms and adding more to their offerings (ads, anyone?), how do you know where to focus your attention? And, of course, how does search engine optimization (SEO) fit into the mix? Continue reading
Social Media Marketing for Search Relevance
Keywords are an important part of search engine optimization (SEO). With updates to Google’s algorithms, however, keywords simply aren’t enough. When you’re building a website, writing a blog, and performing social media marketing, think user intent and not keyword ranking.
Bay Area Online Marketing Experts Discuss Duplicate Listings
Business owners need to be aware of issues related to duplicate business listings that can harm their searchability, search engine page ranking, and consumer experience. Creating and maintaining your business listing’s uniformity, ensuring consistent social media presence and engagement, web design, website updates, and all important search engine optimization are daunting, but increasingly essential tasks to ensure continued business success and growth. You can monitor your listings yourself or bring in social media marketing experts to assist.
We Said It Was Coming! Now It Will On Apr 21, 2015
Are you Ready For Google’s Mobile Hammer?
You may have said “I don’t internet.” That didn’t work out too well for you if you did. And then you may have said “I don’t do mobile” and that’s not going to work well either now. Even if you’re right, and most of your web traffic is via a desk top computer, you may get penalized anyway. Here’s why… Continue reading
Why Social Media Matters for Businesses
If you own a small business, you understand why it feels like there are never enough hours in the day. Let’s consider how you divide those precious hours for your business. How much time are you (or an employee) spending on Marketing, Advertising and Social Media? Six or seven years ago, “Social Media Marketing” didn’t exist. Here we are, in late 2013, and an astounding 86% of marketers say that social media is important to their business. Over 60% of them say that social media generates leads, from just 6 hours a week on the “Big Three” (Facebook, Twitter and Google+). Continue reading
How long will you wait to G+?
If you’re sitting back, waiting for your “friends” on Facebook to join Google Plus (a.k.a. Google+ or G+) before you create a personal profile or business page, you’re truly missing out on supreme SEO real estate. Many have taken to the “wait and see” approach, especially with more social networks, now, than ever before. Nearly every day we hear, “I’m already on Facebook and Twitter, do I really need to be on Google Plus, too?” The answer is yes, but let us explain why.
SMO of SEO
Social signals from the Google+ platform are becoming more important for determining search engine results. Joshua Berg, SEO/SMO Specialist at REALSMO, calls this “the social media optimization (SMO) of SEO.” Berg explains, “social signals provide a much better way of filtering out the noise and improving the quality of search results. This is a trend that will continue because it is a much better way of understanding what people really want, which is one of Google’s founding principles.” Continue reading
What happens if you launch a new website and don’t keep your SEO specialist in the loop?
Here’s the story…short version, I promise. A long-term client wants a super graphical website design. Lots of images, videos and flash. We explain that flash is being phased out and that we like pretty websites too, but there has to be a balance in text content also. The client, despite working with us very successfully for several years, decides to use another web designer, with the intention of keeping us for inbound, SEO and social media marketing.
We say “OK, that’s fine”,”but if the designer doesn’t follow our instructions, you could loose your current high rankings, so make sure he does what we ask, please.” We could have said nothing and charged the client again for SEO work, but that’s not our style. We were just trying to protect this client’s investment. We forwarded some instruction to the designer, mostly copy and paste stuff and a couple of procedures for the transition and launch of the new site. These were all ignored, of course, and the following happened in less than 24 hours. Please see image below.
We learned of this on late Friday afternoon (12/14/2012) and immediately added a custom 404 error page. First thing next week we’ll add 301 redirects for all the indexed (old) URL’s that are on the search engines now, re-add the site map and re-SEO the website (where we can). There is almost no text on the new home page, so it will be a challenge. Odd thing was, the designer moved the Google analytic code, but nothing else; that’s how we got this data. Stay tuned to see how long it takes to get their SEO and website traffic back on course.
Thinking about a website redesign? Want to keep your SEO rankings? Keep your SEO Pro in the loop!
Don’t have an SEO company? Contact the SEO PRO’s at 510-276-9902.