One of the most exciting and interesting things about social media marketing is that it is always changing. Here’s a roundup of the latest news about the major social media networks.
Facebook held a press conference recently to announce a new tool that they have been working on for a while: Open Graph Search. This new search function will allow people to more easily search for people and pages using keywords and phrases rather than the exact name. It has huge potential as a tool for market research – and it can also help your company’s Facebook page be more easily found.
Now sharing videos on Twitter is even easier! Twitter has just launched a new tool called Vine. Vine is an Apple app for iPhones and iPod touches. It makes uploading short videos (six seconds or less) to social networks like Twitter easier with a cellular connection.
This news isn’t as recent, but it’s still important: Google+ has added a feature called Communities. Pages and profiles can join different subject related communities, somewhat similar to LinkedIn groups. And just like LinkedIn groups, Communities are an important tool for businesses to connect with. It’s a great way to meet up with other companies, see what they are offering, and discuss the latest news in your field.
To help pinners explore and find new content, Pinterest is releasing a slight redesign of the site. No need to worry, the overall design will stay the same, but the navigation is being slightly changed in order to make it easier to browse pins.
How on earth did MySpace make this list? Well, that is because MySpace is back. The site has undergone a massive redesign, and the launch was aided with a little help from Justin Timberlake. It remains to be seen if the redesign will be enough to keep audiences interested.
If all this social media news seems a bit overwhelming, well, that’s why you hire the pros to take care of it for you. We’ve got a plan to help your company with its social media presence and search engine rankings. Give us a call today: 1-866-797-5656.
The moment all of you business Pinners have been waiting for – Pinterest has released accounts specifically designed for brands and businesses. Continue reading
The moment all of you business Pinners have been waiting for – Pinterest has released accounts specifically designed for brands and businesses.
Pinterest business accounts will feature:
- Ability to have one business name – opposed to first and last
- Ability to verify your account – just upload a file Pinterest provides to your web server and receive a verified badge on your businesses Pinterest profile – you can see our sweet badge here: https://pinterest.com/seoprobayarea/
- Pin-it button, follow button, and new embeddable widgets for your site or blog – including a profile widget and board widget
- New business resource center – provides guidelines, case studies, access to upcoming features, tips and best practices
We manage many Pinterest accounts for our clients so what immediately entered my mind when I heard the news was; this is awesome! But man we’re going to have to re-create a ton of accounts. Nope, Pinterest was nice enough to make things easy for us, they’re allowing you to convert your existing account over to the business accounts. This makes me very happy 🙂 You can do so here: http://business.pinterest.com/
Pinterest’s blog on new business tools: http://blog.pinterest.com/post/35710687813/new-tools-for-businesses-in-the-pinterest-community
Social Media Marketing for your Bay Area Company
Social media marketeers and site users are all abuzz about the popular new(ish) site Pinterest. What is Pinterest exactly? It’s basically a virtual cork board, where users can curate images by topic categories. Popular categories include home design, cool cars, and recipes. Users can “pin” images from anywhere on the internet to their pinboards.
Why it matters for your business
Nowadays, the internet is jam-packed with tons of stuff – content galore. The easiest way to cut through the noise is through photos and images. Pinterest is so successful because it is image-based. You can use Pinterest to get attention for your business in new ways.
Drives website traffic
Images on Pinterest act as links – if someone clicks on a photo, it will take them to the website that the photo was pinned from. So if you pin images from your website and/or blog, you can help drive traffic to those sites. In fact, in the past few months Pinterest has even surpassed Google+, YouTube and Linked In with the amount of referral traffic.
It’s easily re-shareable
If you’ve pinned an image and used good keywords, an image can go viral pretty quickly. Users can easily repin images via search or their activity feeds with only the click of a button. Try it here- http://pinterest.com/kowebsites/
Pinterest is just one of many social media sites that can be used for marketing your business. If you’re not sure what to use or if you don’t have the time, the All n1 Power Plan from KO Websites may be for you. We’re the experts, and we are here to help!
For more information on using Pinterest for your business, check out these links:
9 Tips: Boost Your Business With Pinterest (Inc.com)
26 Tips for Using Pinterest for Business (Social Media Examiner)
56 Ways to Market Your Business on Pinterest (Copyblogger)
Introducing Pin Deals (Sony)
By Heather Mellon
KOwebsites.com / SEOPRO.pro Staff
May 30th, 2012. 15:33 PDT