A social media campaign is crucial to your SEO strategy.
Up until just a few years ago, SEO was purely about writing for the search engines and focused more on the technical aspects of a website, like download speed and mobile friendliness. Social Media was a standalone platform for promoting your content and business via their own channels.
However, if you haven’t heard, this has all changed a lot now – partly due to changes in Google’s algorithm and also because the way people interact on social media. Today, both SEO and social media have one common goal – to become more relevant to your audience. Once this is achieved, everything else falls into place – You begin to fulfil the core objectives of your business. You reach out to the right people, get more leads and generate higher income. Continue reading