Category Archives: Facebook

Why Social Media Is Important For SEO

A social media campaign is crucial to your SEO strategy.

social media benefits to seo

Up until just a few years ago, SEO was purely about writing for the search engines and focused more on the technical aspects of a website, like download speed and mobile friendliness. Social Media was a standalone platform for promoting your content and business via their own channels.

However, if you haven’t heard, this has all changed a lot now – partly due to changes in Google’s algorithm and also because the way people interact on social media. Today, both SEO and social media have one common goal – to become more relevant to your audience. Once this is achieved, everything else falls into place – You begin to fulfil the core objectives of your business. You reach out to the right people, get more leads and generate higher income. Continue reading

Google+ and Facebook have significant changes coming

Lots of changes were announced last week for Social Media rivals Facebook and Google+.  Less than 24 hours before the New News Feed presentation by Facebook CEO Mark Zuckerburg on Thursday, Google+ makes changes of their own to profiles and pages.

New Facebook Features:

  • Fresh new category-specific feeds – your own “personalized newspaper”
  • Larger Photos – goodbye clutter, hello bright, beautiful stories
  • Mobile-inspired, consistent User Interface – you get the same, clean look everywhere you go

The new News Feed offers larger images, multiple feed options and a consistent layout across multiple platforms. The new feed options allow you to customize by interests, making your News Feed like a “personalized newspaper,” says Zuckerburg. You may not be seeing these changes to your profile just yet, as Facebook has decided to roll-out the new, improved design. You can join the waiting list to get the new news feed by visiting https://www.facebook.com/about/newsfeed.

New Google+ Features:

  • Larger Cover Photos: 2120 x 1192 pixels! (16:9 aspect ratio)
  • Revamped Reviews – all of your Local Reviews have been moved to the “Reviews” section of your profile
  • About Tabs make editing your profile a bit easier

The first change you will notice when signing into your Google+ account is the notification prompting you to update your cover photo. This change allows for photos up to 2120 x 1192 pixels! The “About” tab now features a completely new design that organizes all of your information into separate Google Now-like cards (Basic Information, People, Story, Work, Places, Links, etc.). As before, you can still share specific fields with select circles and all of the new cards also feature prominent ‘edit’ links that make keeping your profile updated a little bit easier.

If you are interested in using social media for your business, but don’t know where to start, contact the SEO Pros! We can help you with social media marketing for your company.

Social Media News Roundup

One of the most exciting and interesting things about social media marketing is that it is always changing. Here’s a roundup of the latest news about the major social media networks.

Facebook

Facebook held a press conference recently to announce a new tool that they have been working on for a while: Open Graph Search. This new search function will allow people to more easily search for people and pages using keywords and phrases rather than the exact name. It has huge potential as a tool for market research – and it can also help your company’s Facebook page be more easily found.

Image source: http://ow.ly/hfdX1

Twitter

Now sharing videos on Twitter is even easier! Twitter has just launched a new tool called Vine. Vine is an Apple app for iPhones and iPod touches. It makes uploading short videos (six seconds or less) to social networks like Twitter easier with a cellular connection.

 

Google+

This news isn’t as recent, but it’s still important: Google+ has added a feature called Communities. Pages and profiles can join different subject related communities, somewhat similar to LinkedIn groups. And just like LinkedIn groups, Communities are an important tool for businesses to connect with. It’s a great way to meet up with other companies, see what they are offering, and discuss the latest news in your field.

 

Pinterest

To help pinners explore and find new content, Pinterest is releasing a slight redesign of the site. No need to worry, the overall design will stay the same, but the navigation is being slightly changed in order to make it easier to browse pins.

 

MySpace

How on earth did MySpace make this list? Well, that is because MySpace is back. The site has undergone a massive redesign, and the launch was aided with a little help from Justin Timberlake. It remains to be seen if the redesign will be enough to keep audiences interested.

 

If all this social media news seems a bit overwhelming, well, that’s why you hire the pros to take care of it for you. We’ve got a plan to help your company with its social media presence and search engine rankings. Give us a call today: 1-866-797-5656.

Want To Reach More Of Your Facebook Fans? Pay 5 Bucks.

Beginning today Facebook rolls out promoted posts.  You can pay in increments of $5, $10, $15, $20 up to $75 to ensure that your status post will reach more of your fans.   ($75 is the highest I’ve heard but not completely sure on max limit)

Prior to promoted posts it has been reported that on average only 3% to 7.5% of your fans are reached on any given post.  Keep in mind that engagement on a post can greatly increase your number of fans reached.  This figure was measured with brand pages that have 1,000 fans to 1,000,000 fans.  The less fans you have the higher the percentage reached.

The question is, now that there are promoted posts will the free posts reach average go even below this or stay the same?  That will be interesting to see, not too many page owners will be happy if it drops.

Why is Facebook doing this?  Well just like any other good business Facebook is looking for another source of income, especially since they just went public and their stock has dropped over 13% since opening last Friday.

Actually I am surprised that this didn’t come sooner.  Twitter launched promoted tweets for organizations and partners in July 2011 and for small businesses in March 2012.   Same concept on both social media sites, your promoted post/tweet stays in your followers/fans feeds for a longer duration of time but with Twitter you pay per click (reply, retweet, or click on link) and with Facebook it’s a small flat rate.

According to Marketing Land Facebook does provide insights on this.  It will let you know the estimated reach on the post prior to purchase and then will let you know the actual number reached after the promoted post has ran its course.

We stole some screenshots from Marketing Land because our Facebook Page has not gained access to this feature yet due to the soft roll out.

By: Robert O’Donnell
Social Media Marketing Manager at SEOPRO