Nikki Mendez of SEOPRO and KO Websites hosted a seminar for the Castro Valley Eden Area Chamber of Commerce at the Castro Valley Library on August 17th, 2016. The seminar taught local small business owners the importance of and how to utilize, Google My Business, Google Plus, and NAP consistency.
A social media campaign is crucial to your SEO strategy.
Up until just a few years ago, SEO was purely about writing for the search engines and focused more on the technical aspects of a website, like download speed and mobile friendliness. Social Media was a standalone platform for promoting your content and business via their own channels.
However, if you haven’t heard, this has all changed a lot now – partly due to changes in Google’s algorithm and also because the way people interact on social media. Today, both SEO and social media have one common goal – to become more relevant to your audience. Once this is achieved, everything else falls into place – You begin to fulfil the core objectives of your business. You reach out to the right people, get more leads and generate higher income. Continue reading
How long will you wait to G+?
If you’re sitting back, waiting for your “friends” on Facebook to join Google Plus (a.k.a. Google+ or G+) before you create a personal profile or business page, you’re truly missing out on supreme SEO real estate. Many have taken to the “wait and see” approach, especially with more social networks, now, than ever before. Nearly every day we hear, “I’m already on Facebook and Twitter, do I really need to be on Google Plus, too?” The answer is yes, but let us explain why.
SMO of SEO
Social signals from the Google+ platform are becoming more important for determining search engine results. Joshua Berg, SEO/SMO Specialist at REALSMO, calls this “the social media optimization (SMO) of SEO.” Berg explains, “social signals provide a much better way of filtering out the noise and improving the quality of search results. This is a trend that will continue because it is a much better way of understanding what people really want, which is one of Google’s founding principles.” Continue reading
Lots of changes were announced last week for Social Media rivals Facebook and Google+. Less than 24 hours before the New News Feed presentation by Facebook CEO Mark Zuckerburg on Thursday, Google+ makes changes of their own to profiles and pages.
New Facebook Features:
- Fresh new category-specific feeds – your own “personalized newspaper”
- Larger Photos – goodbye clutter, hello bright, beautiful stories
- Mobile-inspired, consistent User Interface – you get the same, clean look everywhere you go
The new News Feed offers larger images, multiple feed options and a consistent layout across multiple platforms. The new feed options allow you to customize by interests, making your News Feed like a “personalized newspaper,” says Zuckerburg. You may not be seeing these changes to your profile just yet, as Facebook has decided to roll-out the new, improved design. You can join the waiting list to get the new news feed by visiting https://www.facebook.com/about/newsfeed.
New Google+ Features:
- Larger Cover Photos: 2120 x 1192 pixels! (16:9 aspect ratio)
- Revamped Reviews – all of your Local Reviews have been moved to the “Reviews” section of your profile
- About Tabs make editing your profile a bit easier
The first change you will notice when signing into your Google+ account is the notification prompting you to update your cover photo. This change allows for photos up to 2120 x 1192 pixels! The “About” tab now features a completely new design that organizes all of your information into separate Google Now-like cards (Basic Information, People, Story, Work, Places, Links, etc.). As before, you can still share specific fields with select circles and all of the new cards also feature prominent ‘edit’ links that make keeping your profile updated a little bit easier.
If you are interested in using social media for your business, but don’t know where to start, contact the SEO Pros! We can help you with social media marketing for your company.
One of the most exciting and interesting things about social media marketing is that it is always changing. Here’s a roundup of the latest news about the major social media networks.
Facebook held a press conference recently to announce a new tool that they have been working on for a while: Open Graph Search. This new search function will allow people to more easily search for people and pages using keywords and phrases rather than the exact name. It has huge potential as a tool for market research – and it can also help your company’s Facebook page be more easily found.
Now sharing videos on Twitter is even easier! Twitter has just launched a new tool called Vine. Vine is an Apple app for iPhones and iPod touches. It makes uploading short videos (six seconds or less) to social networks like Twitter easier with a cellular connection.
This news isn’t as recent, but it’s still important: Google+ has added a feature called Communities. Pages and profiles can join different subject related communities, somewhat similar to LinkedIn groups. And just like LinkedIn groups, Communities are an important tool for businesses to connect with. It’s a great way to meet up with other companies, see what they are offering, and discuss the latest news in your field.
To help pinners explore and find new content, Pinterest is releasing a slight redesign of the site. No need to worry, the overall design will stay the same, but the navigation is being slightly changed in order to make it easier to browse pins.
How on earth did MySpace make this list? Well, that is because MySpace is back. The site has undergone a massive redesign, and the launch was aided with a little help from Justin Timberlake. It remains to be seen if the redesign will be enough to keep audiences interested.
If all this social media news seems a bit overwhelming, well, that’s why you hire the pros to take care of it for you. We’ve got a plan to help your company with its social media presence and search engine rankings. Give us a call today: 1-866-797-5656.
It has been well less than a year since Google Plus (G+) has been launched. The social network has grown far faster than any other social network. G+ launched back in late June 2011 and now has over 90 million users. You might be saying (And you’d be far from the only one) “A lot of the users signed up because of hype and curiosity then never signed back in after first week.” Well if your one of these people you’d be wrong, 60% of users sign in daily 80% sign in weekly.
Barack Obama signed up back in November 2011 and most recently the White House followed suit signing up for a G+ page today Friday Jan 20th, 2012. It’s 11:12 am (west coast) and the White House is in over 5,000 circles already. Lady Gaga signed up for G+ last week and is now in over 55,000 circles.
Still unsure about G+?
Add SEOPRO to your G+ circles!
If your a brand or business and need help from a professional to manage your G+ page and social media campaign contact the SEOPROS.
You’ve probably heard but if you haven’t Google Plus opened it’s doors for brands & businesses yesterday. Along awaited it finally came. You can now create a business page on Google+ for your business, organization, brand, product, or rock band. What does this mean in short? Jump on the band wagon now while it’s fresh, hot, and while people/pages are eager to fill their circles.
What are Google Plus Pages benefits?
- You Can Find Google+ Pages In Google Search
- You Can +1 a Page to Show Support and/or Add Them to Your Circles
- Even more connectivity with consumers
- A new search option called direct connect that will connect Google users directly to Google pages: Using the “+” option as a prefix you will be taken directly to that brands Google + page.
- Hangouts – You can invite people to your brands hangout and have a live social video session and even screen share. Huge opportunity for sharing information, education on your product, or collaboration.
- G+ search – As your brand you can search for any keywords. Geographical key words, relative search terms, your brand name, etc, and it will pull up everything relative from users/pages with the terms in the profiles or users/pages who have included the terms in their posts (your choice). For example I searched for KO Websites and found someone who shared a blog post from us on his G+ profile. I was able to use my personal account to reach out to him thank him and talk to him about his thoughts on the article. This is a great feature to be able to use in several different ways.
What are G+ pages negatives so far?
- No analytics – Currently there is no analytics but I am aware of it coming with in the next few weeks according to Google. (What Google Plus Pages Analytics will offer? Click here.)
- No notifications – Right now your page receives no notifications at all. Not when someone circles you, shares your post, or comments on your post. I haven’t heard if they will be implementing into the pages or not but I really hope they do.
- No promotions – Your page will not be able to run promotions. Only will be able to link to the promotions where they are being held elsewhere (Facebook lol).
Google is making it a huge priority to have minimal spam. This is why your page can not interact with any one person unless they interact with you first. For an example the person needs to add your page to their circles or share something with your page first before your page can interact with that particular profile. Also if you have someone in your pages circle and they decide to un-circle your page, your page will automatically un-circle the person. This will make for more creativity in getting your page circled but should hugely cut down on spam and will provide more valuable followers (meaning more likely to engage). Another thing is un-like Facebook you will not be able to provide incentives for page plus ones. For an example you will not be able to promote people to plus one your page for a discount in return. Another attempt to cut down on spam and to ensure good content is getting plus ones not pages that are buying them.
So for us and I’m sure many businesses (in time) it will be another social network on the line up for their company/brand. Facebook, Twitter, G+, LinkedIn, YouTube, Foursquare, Tumblr, Myspace (just joking) and so on. (Man the list is beginning to get long)
How to create a Google Plus page? Go here.
Need a social media marketing manager to direct your Google Plus page and other social networks for you? Contact us here: Social Media Marketing Management for your business