How SSL is Changing SEO on Google

If Pigeon, Panda, Hummingbird sound familiar, it’s because they’re all a part of Google’s rapid changes to their formula for ranking websites and determining what websites ranks where for what… Continue Reading »

Tumblr For Business

Making Social Media Work For You

bay area online marketingIt’s not uncommon for today’s businesses to use Facebook, Twitter, Instagram, Pinterest, and even Google Plus to promote their brand through online marketing. All too often there is one under-utilized platform – Tumblr. Continue reading »

Top 5 Twitter Tips

Tips for Using Twitter for Digital Marketing

san jose social media marketingWhether you’re the President of a Bay Area Startup with five employees, or the VP of a large company with hundreds of employees, you want your business to succeed and ‘get your name out there.’ You may know the ins-and-outs of your line of work, but this whole Social Media Marketing concept hasn’t gone beyond the Facebook page you setup months ago. Have no fear, with these tips you’ll be tweeting in no time! Continue reading »

Does Social Media Work for B2B Businesses?

B2B Social Media Marketing Tips

The short answer: Yes, social media marketing can work for a B2B business! Ok, now let’s dive in a little more. Continue reading »

How to Use Content Marketing to See SEO Results

Bay Area Online Marketing Tips

bay area online marketing

Image via Flickr

No matter what field you are in, chances are you’ve come across the term ‘content marketing’ and want to learn more about the buzzword that has taken over SEO and Digital Marketing. Continue reading »

Twitter and Customer Service

How Social Media Affects Businesses

Have you ever found yourself complaining to a retailer via Twitter when their website wouldn’t process your discount coupon code? Or when your airline suddenly delayed your flight by 3 hours? Well, you’re not the only one.

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How Social Media Can Help Your Retail Business This Holiday Season

Don’t Underestimate the Power of Social Media Marketing

The holiday shopping season is already in full swing and if your business is relying on heavy sales this month, there’s lots of work to be done. Hopefully, your brand is leveraging social media’s big three: Facebook, Twitter and LinkedIn. As a social media marketing company, we recommend you don’t just settle for those three, but also utilize Google Plus and Pinterest for all of your holiday promotions. Continue reading »

Decoding LinkedIn for Marketing Your Business

The difference between Profiles, Company Pages, and Groups

By now you’re probably familiar with the inner workings of Facebook or Twitter, but did you know that LinkedIn is the number one driver of traffic to corporate websites? Continue reading »

How To For Restaurant Digital Marketing

How To: Digital Online SEO Marketing For Restaurant

Google Places SEO OptimizationI was just watching “Check Please,” a Restaurant review show on channel 9 (KQED – PBS) in the San Francisco Bay Area. I saw this review on a cool Italian restaurant in Sausalito, Marin Co, in the S.F. Bay Area and was ready to plan my next date night with my wife there. BUT, of course I couldn’t resist looking at their website a little closer. I was flabbergasted (is that still a word?) at what I saw. NO SEO at all. I mean ZERO! How Google knew to list them as a ‘Sausalito restaurant’ at all (on page 3), is amazing. Cudo’s to Google. Shame on this restaurant owner.

How and why do Restaurants fail at digital marketing?

The problem is restaurant company management, or lack of. A typical restaurant owner is the person to open and close the place. Many times, they are the cook, the HR department, the bookkeeper, the marketeer and the out front person to greet patriants. On top of this, many restaurant owners are the food buyers, boose buyers and employee coaches. So it’s not too amazing that they wouldn’t realize that their local restaurant is on page 3 on Google, or is getting bad reviews on Yelp. Continue reading »

The Role of Social Media for Small Business

Why Social Media Matters for Businesses

san francisco social media marketingIf you own a small business, you understand why it feels like there are never enough hours in the day. Let’s consider how you divide those precious hours for your business. How much time are you (or an employee) spending on Marketing, Advertising and Social Media? Six or seven years ago, “Social Media Marketing” didn’t exist. Here we are, in late 2013, and an astounding 86% of marketers say that social media is important to their business. Over 60% of them say that social media generates leads, from just 6 hours a week on the “Big Three” (Facebook, Twitter and Google+). Continue reading »