Social Media Marketing Strategy Pays Off for Fine Art Gallery
Nieto Fine Art, an online contemporary art gallery featuring the works of Native American artist John Nieto, was recently named one of the “Top 100 Art Blogs Every Artist Must Read” by Feedspot. This honor put the gallery in the company of many reputable and up and coming artists as well as several museum blogs from around the country. Continue reading →
We answer questions submitted from small business owners around the Bay Area. The questions cover where to start to get online, Yelp best practices, Google My Business best practices, and how to increase your online exposure with digital marketing.
A social media campaign is crucial to your SEO strategy.
Up until just a few years ago, SEO was purely about writing for the search engines and focused more on the technical aspects of a website, like download speed and mobile friendliness. Social Media was a standalone platform for promoting your content and business via their own channels.
However, if you haven’t heard, this has all changed a lot now – partly due to changes in Google’s algorithm and also because the way people interact on social media. Today, both SEO and social media have one common goal – to become more relevant to your audience. Once this is achieved, everything else falls into place – You begin to fulfil the core objectives of your business. You reach out to the right people, get more leads and generate higher income. Continue reading →
A&B Produce, a major San Francisco Bay Area food supplier and wholesaler, provides fresh, high-quality fruits, vegetables, and more to commercial and retail restaurants. With over 40 years of experience in the industry, the company did not want to continue with a website that underperformed. As a result, A&B Produce partnered with KO Websites, Inc., to update its website design with a fresh look and character in line with the products it delivers and the service it provides. Continue reading →
We Said It Was Coming! Now It Will On Apr 21, 2015
Are you Ready For Google’s Mobile Hammer?
You may have said “I don’t internet.” That didn’t work out too well for you if you did. And then you may have said “I don’t do mobile” and that’s not going to work well either now. Even if you’re right, and most of your web traffic is via a desk top computer, you may get penalized anyway. Here’s why… Continue reading →
If Pigeon, Panda, Hummingbird sound familiar, it’s because they’re all a part of Google’s rapid changes to their formula for ranking websites and determining what websites ranks where for what search term.
Google’s recent update of their algorithm includes HTTPS / SSL as a ranking signal
Although Google is considering the use of HTTPS-SSL as a ranking signal, It’s relatively lightweight at about 1%, according to Google. This will allow webmasters some time to incorporate the technology into their websites. It will be interesting to see what impact the new algorithm will have on SEO over time. Google says it will slowly increase the SSL signal points over time, meaning that it may be only one point now, but may be 3-5 points soon.
Should you get an SSL? Yes
Are we going to move our clients to an SSL? Yes, all 135 of them
How much are SSL’s? $9 to $400+
The SEOPRO’s through our parent brand KO-Websites is an authorized re-seller of GlobalSign. Contact us for information on purchasing SSL certificates at SEOpro’s
Like it know all the details? See this Google video on why use SSL’s and HTPPS://
Don’t Underestimate the Power of Social Media Marketing
The holiday shopping season is already in full swing and if your business is relying on heavy sales this month, there’s lots of work to be done. Hopefully, your brand is leveraging social media’s big three: Facebook, Twitter and LinkedIn. As a social media marketing company, we recommend you don’t just settle for those three, but also utilize Google Plus and Pinterest for all of your holiday promotions. Continue reading →
If you own a small business, you understand why it feels like there are never enough hours in the day. Let’s consider how you divide those precious hours for your business. How much time are you (or an employee) spending on Marketing, Advertising and Social Media? Six or seven years ago, “Social Media Marketing” didn’t exist. Here we are, in late 2013, and an astounding 86% of marketers say that social media is important to their business. Over 60% of them say that social media generates leads, from just 6 hours a week on the “Big Three” (Facebook, Twitter and Google+). Continue reading →
What happens if you launch a new website and don’t keep your SEO specialist in the loop?
Here’s the story…short version, I promise. A long-term client wants a super graphical website design. Lots of images, videos and flash. We explain that flash is being phased out and that we like pretty websites too, but there has to be a balance in text content also. The client, despite working with us very successfully for several years, decides to use another web designer, with the intention of keeping us for inbound, SEO and social media marketing.
We say “OK, that’s fine”,”but if the designer doesn’t follow our instructions, you could loose your current high rankings, so make sure he does what we ask, please.” We could have said nothing and charged the client again for SEO work, but that’s not our style. We were just trying to protect this client’s investment. We forwarded some instruction to the designer, mostly copy and paste stuff and a couple of procedures for the transition and launch of the new site. These were all ignored, of course, and the following happened in less than 24 hours. Please see image below.
We learned of this on late Friday afternoon (12/14/2012) and immediately added a custom 404 error page. First thing next week we’ll add 301 redirects for all the indexed (old) URL’s that are on the search engines now, re-add the site map and re-SEO the website (where we can). There is almost no text on the new home page, so it will be a challenge. Odd thing was, the designer moved the Google analytic code, but nothing else; that’s how we got this data. Stay tuned to see how long it takes to get their SEO and website traffic back on course.
Thinking about a website redesign? Want to keep your SEO rankings? Keep your SEO Pro in the loop! Don’t have an SEO company? Contact the SEO PRO’s at 510-276-9902.