Online Marketing Statistics & Growth

Online Marketing Trends PPC Social Media

Is Your Business Harnessing Digital Marketing Trends to Create a 21st Century Marketing Strategy?

The growth of the internet and digital media has opened up a vast landscape for businesses and brands. Continue reading »

New Google My Business Feature: Google Posts

new google posts feature how to why benefits local search seo

Google Posts are now available to all business owners with a claimed Google My Business listing! [Step by Step Guide: How to Claim Your Google My Business] Until recently, this… Continue Reading »

YouTube Advertising 101

youtube video ads marketing

Have you ever been super excited to watch a YouTube video, only to be stopped by a man trying to sell you a book about how to become successful? Well that short precursor to the video is an advertisement!

 

Everything You Need to Know about YouTube Video Advertising

 

What is it?

The YouTube ads intertwined in videos are called instream ads. They can be a very useful tool for companies trying to grow and develop their brand! They can either be skippable or non-skippable and are presented before, during or after the video. There are also display ads, which appear to the right of the feature video and above the video suggestions list, overlay ads which are presented in a semi-transparent rectangular box at the bottom half of the video, and bumper ads which are non-skippable video ads that are displayed over the video. Lastly, advertisers can also use sponsored cards to display content that may be relevant to your video, such as products featured in the video.
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Have You Googled Yourself Lately [Seminar]

Increase local search rankings with google apps

Nikki Mendez of SEOPRO and KO Websites hosted a seminar for the Castro Valley Eden Area Chamber of Commerce at the Castro Valley Library on August 17th, 2016. The seminar taught… Continue Reading »

Video Blog Series: Small Business Owners Marketing Q&A Episode 1

We answer questions submitted from small business owners around the Bay Area. The questions cover where to start to get online, Yelp best practices, Google My Business best practices, and… Continue Reading »

SEOPRO Recertifies as a Google Partner

In order to stay on top of current trends, changes in social platforms’ use, and keep its clients’ online marketing presence intact, SEO Pro makes professional development a priority.

Diversify Your Digital Marketing Strategy for Greater Visibility

Advice From Your Bay Area Digital Marketing Agency

Social Marketing Tips on Diversifiation

As a business owner, you’re already aware that your company must have a social media marketing plan in today’s digital world. With mobile searches increasing and social media platforms changing their algorithms and adding more to their offerings (ads, anyone?), how do you know where to focus your attention? And, of course, how does search engine optimization (SEO) fit into the mix? Continue reading »

SEO and Search Ranking: User Intent Matters

Social Media Marketing for Search Relevance

San Francisco digital marketing companies

Keywords are an important part of search engine optimization (SEO). With updates to Google’s algorithms, however, keywords simply aren’t enough. When you’re building a website, writing a blog, and performing social media marketing, think user intent and not keyword ranking.

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Managing Online Business Listings for SEO & Consumer Satisfaction

Bay Area Online Marketing Experts Discuss Duplicate Listings

digital-presence-powerlistings

Image via Yext

Business owners need to be aware of issues related to duplicate business listings that can harm their searchability, search engine page ranking, and consumer experience. Creating and maintaining your business listing’s uniformity, ensuring consistent social media presence and engagement, web design, website updates, and all important search engine optimization are daunting, but increasingly essential tasks to ensure continued business success and growth. You can monitor your listings yourself or bring in social media marketing experts to assist.

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8 Need-to-Know Social Media Stats

Social Media 101

Social Media Management Bay Area

By now, social media has proved its worth as a tool to establish reputation, drive engagement, and market content to consumers. If you’re not participating in social media, your business is behind, regardless of your opinion of the marketing tool. Here are eight social media facts every business needs to know: Continue reading »