Should I do paid (PPC) advertising? Like the various “yellow pages/books,” there are several search engines to choose from when planning a Pay-per-Click marketing campaign. The good news is, you don’t have to pay them all to get listed, but you can if you want to. The paid option is quicker and has some benefits, but also many drawbacks. We don’t recommend paid-for ads for 90% of our clients, but here is the low-down.
Pros of paid ads:
- Quick results
- Only other option if unable to obtain organic listings
- Useful for large budget machinegun like marketing strategies.
- Useful to achieve quick branding awareness
- Good way to get ads on other websites when marketing to the masses.
Cons of paid ads:
- Most people ignore these ads and scan and click on the organic listings first. If they can’t find what they want in the organic listings, they may click on the paid ads or re-search with another term.
- Very high cost: $1,000 to $100,000 per month!
- You are charged for every click through, even from your competitors click-through and kids messing around.
- Requires expert, qualified management to maximize results. Fees- 10% to 20% of the ad budget
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