SEOPRO's is a Bay Area SEO & Social Media Marketing service company located in the San Francisco, San Jose and Oakland Bay Area.

SEO and Marketing NEWS

SEO IMFORMATION AND FAQ'S

SEO Questions Answered

SEO and Social Terms Explained:

1. SES - Search Engine Strategy. This is a process of laying out a map and plan of what your search engine marketing campaign will be. Do you need PPC? Does viral marketing or social site advertising make since in your case? A good strategy is key for strong long term success. Just throwing money at it, wont get it done right. Ask your SEO company if they will or can develop and proven SEO strategy for you. If they can't, run like the wind and call us at the SEOPRO's immediately. More about Search Engine Strategy.
   
   
2. SEM - Search Engine Marketing. A broad term used for any effort to market your website on search engines. We have your SES, now let's implement it. SEM includes, but is not limited to paid for banner adds, paid for click ads, organic search engine optimization, Goggle / Yahoo Map and business listings, etc.
   
   
3. SEO - Search Engine Optimization. Normally associated with organic search engine optimization (Aka- Search Engine Optimizing). This is a method of writing text content, web coding, linking and designing websites in a way that search engines favor and can read. If done right, search engine will give a website with strong seo extra credit and rank higher then other websites. organic search engine listings shown below in green.
   
   
4. PPC - Pay Per Click. If your reading this, you've probably already been approached by a slick company telling you all kinds of great things about PPC. Here's our take on PPC below and here is a little more information about PPC.
   
   

Pros of PPC paid ads:

• Quick results for brand new websites.
• Only other option if unable to obtain organic listings.
• Useful for large budget machine gun like marketing strategies.
• Useful to achieve quick branding awareness.
• Good way to get ads on other websites when marketing to the masses. For example, if you are marketing a great new video game, you could choose to have your ads displayed on other video game websites that show Google ads.

Cons of PPC paid ads:

• Most people ignore these ads and scan and click on the organic listings first. If they can't find what they.
• want in the organic listings, they may click on the paid ads or re-search with another term. This is not a theory, but rather a scientific fact proven by studies of retna cams on web surfers visiting search engines.
• Very high cost: $500 to $100,000 per month! We heard a rumor that Adobe software was paying $400,000 per month for PPC. Don't know if that was true, but we have seen huge budget spent on PPC.
• You are charged for every click through, even from your competitors click-through and kids messing around, etc. It doesn't matter, you are charged for everyone and it's not uncommon for some search terms to cost $4.50 per click. Supper bowl? $20+ per click! SEE what an PPC bill can look like here.
• Requires expert, qualified management to maximize results. Fees- $1,250 per month or 20% of the ad budget, which ever is larger.

Search Engine Optimization -VS- PPC

More about PPC

5. Domain Names & SEO- How to pick a domain name. Get at least two is what we tell most people. Get one with your branded name (MuCampanyName.com) and at least one for your key service or product name (SanFranciscoCarWash.com). We recommend using the key term name as your 'main domain' and the Co. name domain as an alias. Use the company name domain for all your print ads. Both domains got to the same website.
   Here's more about domains here in this video- Driving-traffic-with-domain-names
   
   
6. Search Engine Rankings - Your websites ranking on search engine. I.e. Page one, number one is a high ranking. Your website on page 5 is useless.
   
   
7. Search Engine Algorithm - Big words with huge consequences. Complicated and is everything to a search engine company like us. We could write a book about this and many have. Unfortunately, those books are outdated by the time they go to print. In short (very short), an algorithm is a formula used by search engine to determine what category to put your website in, with regards to search results; and to determine how important your site is for a visitor to see. A high ranking site is (according to the algorithm) very important for you to see. A low ranking website might have fantastic stuff, but the search engines don't see it that way. These algorithm are very guarded secrets. Why? Because SEO companies like ours would exploit them immediately. We admit it, they keep us honest.
   
   
8. Key word - A single word that is targeted or in a targeted search term that wish to rank high on.
   
   
9. Key Search Term - A combination of Key words put together. Web users quickly learn that searching on "Cars" is a bad method of searching on search engines. You will get over 469 million results. So, we've learned that we need to be a little more specific like "Audi repair east bay." Yes, that's our client ranked #1 WorldImported.com. Try it on Google now!
   
   
10. Ranking Report - Do you want to search your key search terms every month to see where you rank? You might do it for a few, but not three different search engines for 50 different terms. This would take for ever, so we provide an Ranking Report that shows you the progress.
    
    
11. Stats and Analytics - Where do your visitors come from? What search term did they use to find you? How long do they stay? where do they leave your website from? There is a ton of useful information available regarding traffic to your website.
    
    
12. Hits - Did you know that if you had one web page with 4 photos and 3 graphics on it, that would equal 8 "hits?" One is for the page it self and the other 7 are for the images. Hits = files downloaded. Useless information, enough said on that.
    
    
13. Visitors - Every person (eyeballs) who has visited your website in 30 days. If they came to your site twice, they would be counted twice.
    
    
14. Unique Visitors - A safe cookie is dropped into a visitors browser saying 'I've been here.' So when they come back, they are not counted again. This is a way to count how many different people (eyeballs) have been to your website. But, if they clean out their cookies and visit your website again, they will be counted again.
    
    
15. Page Views - How many pages are people looking at. A big number could mean your website is very interesting or that they can't find what they are looking for!
    
    
16. Bounce Rate - Some one who comes to your home page and leaves without digging into another sub page is a bounce. Think of it as- "Oh, this isn't what I was looking for." The percentage of Bounces is your bounce rate. We think that a bounce rate under 70% is good. What...that's crazy! Well, remember that just because we are targeting and ranked you #1 for "Bay Area answering services," doesn't mean that you don't come up #3 on other search terms like "bay area telephone services." Try it! Search "bay area telephone services" and see that http://www.directlineinc.com comes up #2.
    
    
17. Time on Site - How long are people staying on your website? See comment above about page views.
    
    
18. Tunneling / Drilling down / Digging - A term used to measure how far a visitor will click on links to get what they want. This is actually a big topic that really gets into web design, so we won't get into it here, but think of this. Do people like a lot of info, or a little? YOU like a lot, that's why your reading this. Most people don't. So you need to offer both options in a good web design.
    
    
19. Traffic Source - Other then search engines, where did your visitors come from? Links from other websites or direct type in your domain name?
    
    
20. Robots and Spiders - Little programs who come and see what's on your website and read our SEO work. They take data and report back to the big algorithm program. The search engines then store this data, compare it with your site the last time they visited and compare it to other sites. Then a decision is made to adjust your rankings (up or down).
    
    
21. Conversions - How many visitors actually did something? This is where you measure your return on investment. An SEO company can only get people to you. What you do with them is your and you web masters problem. So a goal/agreement is set as to what a conversion is. This is simple if you have an e-commerce website where you sell things online. Pretty easy to measure that. "We sold X before and now sell Y. But if your selling homes or services, it get's tuff to measure Most companies will gage a conversion by use of their contact forms and the use of a unique phone number. This is tractable and a fairly accurate way to measure results. Again, what you do with that contact is you issue, unless the wrong people are contacting you. If they are, then you reexamine the search terms your going for.
    
    
22. ROI - Return On Investment. This is the bottom line for most companies. What are you doing for me? If your not just trying to get your name/brand established, this really does count. No since in paying $20 to sell a $10 item. But it might be worth $20 to sell a $25 item if the profit margin is there. Or, maybe you just need one new client a year, because your clients spend millions per year. Only you can gage this.
    
    
23. Displayed - How many times you PPC add was seen. Actually it means could have been seen. We think that most people have taught themselves not to see them. Just our opinion and a scientific fact ;-)

SEO for San Francisco, Oakland, San Jose, Livermore, Pleasanton, Dublin, San Ramon, Danville, Walnut Creek, Concord, Brentwood, Hayward, San Leandro, Castro Valley, San Ramon, Antioch and other great Bay Area cities. SEO - SES - SEM - Social Media Marketing - Viral Marketing