62% of users do not search beyond the first page of results and according to a study by iProspect, 90% of web visitors will click on search engine results found on the first three pages.
75% of Americans use search engines on a regular basis
56% of Americans use Search Engines every day
54% of Americans regularly use the internet instead of the phone
40% of all search engine searches are for local businesses and services
92% of all local searches will eventually convert into a sale
Roughly 10 billion search queries are made every day
Google’s share of search queries: 59.2%
Yahoo’s share of search queries: 22.2%
Bing’s share of searches is climb in popularity too!
"Our website has paid for itself 10X over already and ithasbeen less than a year!" "...we get calls from all over the country." - Bob at Piano Plus, Hayward/Castro Valley,California,USA.
Why isSEMimportant?
SEM stands forSearch Engine Marketingand here is why it’s important:Building a website and getting it online is only part of the marketing battle. What good is having a beautiful website if it's impossible to find? Sure, people who see your business cards or print ads will find it,but what aboutthe person you really want to target, the one who doesn’t know about your company(yet), the potential new client who is searching the internetfor your product or service?Some of our clients get over90% of their new business from search queriesalone!
What is SEO and what are “organic” FREE listings? “Organic Search Engine Optimization” is the process we use to achieve high rankings in the free search result listings on search engines like Google, Yahoo and Bing. As with most things, nothing is really free. It takes a lot of work to get listed high organically on their first search result pages. This high listing (also known as “high search ranking”) is important, because most people rarely look beyond page three of the search engine results
How is SEO done? To achieve high rankings on search engines, your website requires ‘Search Engine Optimization.’ This is a coding and text content editing process that insures the proper search terms are included in the site content and in the underlying page code. The cost of this type of online marketing is much less than paid-for (PPC) search engine ads and the return on investment (ROI) will far out perform these other options too.
Who does this SEO? KO became recognized as a national leader in SEO when they took a small corvette parts company in Toledo Ohio to number one on Google and Yahoo nationally and a large Christian school to top rankings in 2004. Since then, KO Websites through their SEOPRO division have been successfully placing small and large companies at the top of search engines with reliable results and fantastic ROI.
Why is SEOPRO successful? Follow up, follow up and more follow up. They work closely with the client, identifying the RIGHT key terms to target, researching client competition and painstakingly run various reports over and over again until the right solution and strategy is identified. They then implement the strategy with their years of experience and follow up with adjustments where necessary until results are achieved.
As the recession forces many people and companies to buy less and be pickier about what they do buy – online presents and strong search results are becoming ever more important. High search engine rankings is without a doubt, the best customer acquisition tool today.
When money is tight, consumers are constantly looking for deals. And, today, that means they are going online to search for better prices, selection and services. If they find them—forget brand loyalty—they will switch to new products or vendors in a heartbeat.
Did you know that back in 2007, more people search the internet for services and products then used the yellow pages? In fact, most of our SEO clients have reduced or canceled their yellow page/book ads, once they saw the results of our work.
You have several options when considering online marketing, but the two most effective options are paid-for-click (PPC) advertising or Organic Search Engine Optimization (SEO).
