SEO & SEM= More Traffic To Your Website
Building a website and getting it online is only part of the marketing battle. What good is having a beautiful website if it's impossible to find? Sure, people who see your business cards or print ads will find your website, but what about the person you really want to target, the one who doesn’t know about your company, the potential new client who is searching the internet for your product or service? Some of our SEO and SEM clients get over 90% of their new business from search queries alone!
As the recession forces many people and companies to buy less and be pickier about what they do buy – online presents and strong search results are becoming ever more important. High search engine rankings is without a doubt, the best customer acquisition tool today.
When money is tight, consumers are constantly looking for deals. And, today, that means they are going online to search for better prices, selection and services. If they find them - forget brand loyalty - they will switch to new products or vendors in a heartbeat.
In The Details - The What's and Why's On SEO
SEO stands for Search Engine Optimization and SEM stands for Search Engine Marketing. Here is why we care about SEO and SEM:
Your website traffic (visitor count) is highly related to your search engine ranking position. I.e. how close to the number one possition on page one on a search engine, determins how many people will visit your website. The higher your ranking, the higher your website traffic count. The better your SEO work is, the higher your ranking will be.
Great SEO = higher search rankings = more visitors! If you have a good website and product, this will mean more sales. It's that simple.
What is SEO and SEM: SEO, some times refered to as “Organic Search Engine Optimization” is work done on your website related to activity and efforets that get your website ranked higher on search engines in the non-paid for listings section. Organic SEO targets the 'natural' search results. SEM includes any SEO activity to any online assets, that gets your website ranked high in the non-paid for serch listings. This includes getting inbound links, SEO on social websites, etc. For more explination, see our SEO FAQ section on this website.
Note: Paid Per Click (PPC) optimization efforts target the paid for advertising rankings and is NOT considered a form of SEO. To see an illistration of where these two different search results show up, see our SEO FAQ section.
How is SEO done? SEO is a coding and text content editing process that insures the proper search terms are included in the site content and in the underlying page code. Detailed information about how the SEO process works can be found in our " Need To Know Information About SEO " section.
Why are the SEOPRO's successful?
Follow up, follow up and more follow up. We work closely with our clients, identifying the RIGHT key terms to target, researching clients competition and painstakingly run various reports over and over again until the right solution and strategy is identified. They then implement the strategy with their years of experience and follow up with adjustments where necessary until results are achieved.
Contact the SEOPRO's today for a FREE counsultaion, a short website review and a recomended approach for your online marketing plan. 510-276-9902 or email
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