How much should a small company spend on SEO and Social Media Marketing?

Once a company decides to market online, the tough question always  is, how much to spend.

The folks over at the SEOMOZ conducted a world wide survey of companies like ours (Online marketing and SEO).  We participated in this survey as well and were one of the 47% US based companies. 13% were UK based, 40% were 23 other countries. These companies included in-house marketing firms and agencies, as well as outside contractors and internet marketing consultants.  The bottom line results were: 34% of their clients are spending $1,000 per month or more and about 16% were not on a monthly program. 45% were somewhere in between $100 to $1,000 per month. See the chart below: Continue reading »

Best value in advertising today

Social media marketing is hundreds of times less expensive than other traditional marketing ventures such as print, radio and TV, while providing an immediate real time access to millions of people and potential clients on demand.  Social media marketing is one of the only media marketing opportunities that offers direct marketing to only your market segmentation. This saves time and money. Continue reading »