Managing effective PPC advertising is not simple. With many options for text, images, targeting, goals, ad types, keywords, and more there’s a lot to learn.
Digital Marketing for Local Businesses Should Start with 3 Big Listing Sites
If your local business doesn’t come up on search engines, especially Google’s, it might as well not exist. While there may still be a few businesses out there that get by on word-of-mouth and long-term clientele, if you want to grow your existing business or start a new business one of your first marketing steps should be digital marketing to start building an online presence. Continue reading »
A digital marketing agency does some things differently from traditional marketing companies but many marketing services have remained consistent despite the new and different delivery mediums.
Bay Area SEO Companies need to pay attention to image search again after years of little value, Google has introduced a new change that makes it relevant again.
Schema.org has been around for years, but many business still aren’t taking advantage of this very valuable tool. While Schema hasn’t been proven to improve your website’s rank in search engines, the real benefit of schema is in the enhanced prominence and appearance of your listing on search engine sites like Google, Bing and Yahoo. While you might not jump in the rankings, your listing in the results could be more informative and more attractive to those searching. Continue reading »
We Said It Was Coming! Now It Will On Apr 21, 2015
Are you Ready For Google’s Mobile Hammer?
You may have said “I don’t internet.” That didn’t work out too well for you if you did. And then you may have said “I don’t do mobile” and that’s not going to work well either now. Even if you’re right, and most of your web traffic is via a desk top computer, you may get penalized anyway. Here’s why… Continue reading »
If Pigeon, Panda, Hummingbird sound familiar, it’s because they’re all a part of Google’s rapid changes to their formula for ranking websites and determining what websites ranks where for what… Continue Reading »
The San Francisco Bay Area SEO PROs wish you a very Happy Thanksgiving!
The moment all of you business Pinners have been waiting for – Pinterest has released accounts specifically designed for brands and businesses.
How much should a small company spend on SEO and Social Media Marketing?
Once a company decides to market online, the tough question always is, how much to spend.
The folks over at the SEOMOZ conducted a world wide survey of companies like ours (Online marketing and SEO). We participated in this survey as well and were one of the 47% US based companies. 13% were UK based, 40% were 23 other countries. These companies included in-house marketing firms and agencies, as well as outside contractors and internet marketing consultants. The bottom line results were: 34% of their clients are spending $1,000 per month or more and about 16% were not on a monthly program. 45% were somewhere in between $100 to $1,000 per month. See the chart below: Continue reading »