Is Yelp right for your San Francisco Bay Area company?

We are asked all the time by small companies if they should advertise on Yelp or even pay attention to Yelp at all. In our opinion, the answer depends on the type of company you have.

The first answer (regardless of your company type) is yes, pay attention to Yelp. You probably have a Yelp listing weather you want one or not, so at least take control of your Yelp account and set it up right. You also want to keep an eye on it and see if and what kind of reviews you might be getting. We’ve seen many times when a company has had a half dozen reviews on their company and didn’t even know it. Sometimes this has been good news and sometimes very bad news when the reviews were negative or about another company, thought to be yours! Also, Yelp listings rank pretty well on Google, so you can enhance your social media presents and search engine rankings by making sure your Yelp account is setup right with the right company information and key words. Continue reading »