Timing is Everything for Social Media Marketing

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Attention spans aren’t getting any longer on social media these days, and social media marketing channels aren’t getting less crowded—so picking the best time to post your digital marketing messages is crucial.

Digital Marketing: On Which Social Media Sites Should My Business Be Active?

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Digital marketing plans can be great tool to reach customers, but not all social media marketing plans are equal, before you start a major online marketing campaign take time to consider what social media networks best fit your business.

Online Marketing Statistics & Growth

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Is Your Business Harnessing Digital Marketing Trends to Create a 21st Century Marketing Strategy?

The growth of the internet and digital media has opened up a vast landscape for businesses and brands. Continue reading »

New Google My Business Feature: Google Posts

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Google Posts are now available to all business owners with a claimed Google My Business listing! [Step by Step Guide: How to Claim Your Google My Business] Until recently, this… Continue Reading »

YouTube Advertising 101

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Have you ever been super excited to watch a YouTube video, only to be stopped by a man trying to sell you a book about how to become successful? Well that short precursor to the video is an advertisement!

 

Everything You Need to Know about YouTube Video Advertising

 

What is it?

The YouTube ads intertwined in videos are called instream ads. They can be a very useful tool for companies trying to grow and develop their brand! They can either be skippable or non-skippable and are presented before, during or after the video. There are also display ads, which appear to the right of the feature video and above the video suggestions list, overlay ads which are presented in a semi-transparent rectangular box at the bottom half of the video, and bumper ads which are non-skippable video ads that are displayed over the video. Lastly, advertisers can also use sponsored cards to display content that may be relevant to your video, such as products featured in the video.
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Have You Googled Yourself Lately [Seminar]

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Nikki Mendez of SEOPRO and KO Websites hosted a seminar for the Castro Valley Eden Area Chamber of Commerce at the Castro Valley Library on August 17th, 2016. The seminar taught… Continue Reading »

Video Blog Series: Small Business Owners Marketing Q&A Episode 1

We answer questions submitted from small business owners around the Bay Area. The questions cover where to start to get online, Yelp best practices, Google My Business best practices, and… Continue Reading »

SEOPRO Recertifies as a Google Partner

In order to stay on top of current trends, changes in social platforms’ use, and keep its clients’ online marketing presence intact, SEO Pro makes professional development a priority.

Diversify Your Digital Marketing Strategy for Greater Visibility

Advice From Your Bay Area Digital Marketing Agency

Social Marketing Tips on Diversifiation

As a business owner, you’re already aware that your company must have a social media marketing plan in today’s digital world. With mobile searches increasing and social media platforms changing their algorithms and adding more to their offerings (ads, anyone?), how do you know where to focus your attention? And, of course, how does search engine optimization (SEO) fit into the mix? Continue reading »

SEO and Search Ranking: User Intent Matters

Social Media Marketing for Search Relevance

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Keywords are an important part of search engine optimization (SEO). With updates to Google’s algorithms, however, keywords simply aren’t enough. When you’re building a website, writing a blog, and performing social media marketing, think user intent and not keyword ranking.

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