How Much To Spend on SEO and Social Marketing?

How much should a small company spend on SEO and Social Media Marketing?

Once a company decides to market online, the tough question always  is, how much to spend.

The folks over at the SEOMOZ conducted a world wide survey of companies like ours (Online marketing and SEO).  We participated in this survey as well and were one of the 47% US based companies. 13% were UK based, 40% were 23 other countries. These companies included in-house marketing firms and agencies, as well as outside contractors and internet marketing consultants.  The bottom line results were: 34% of their clients are spending $1,000 per month or more and about 16% were not on a monthly program. 45% were somewhere in between $100 to $1,000 per month. See the chart below: Continue reading »

Organic SEO: More ROI Than PPC?

If you are a B2B or B2C company marketing online, chances are you’re bombarded weekly or even hourly with various strategies designed to help you win business online and generate a good return on your investment from your website.

Google to Acquire Motorola Mobility for $12.5 B

Supercharging Android: Google to Acquire Motorola Mobility

by  Larry Page, Google CEO

Since its launch in November 2007, Android has not only dramatically increased consumer choice but also improved the entire mobile experience for users. Today, more than 150 million Android devices have been activated worldwide—with over 550,000 devices now lit up every day—through a network of about 39 manufacturers and 231 carriers in 123 countries. Given Android’s phenomenal success, we are always looking for new ways to supercharge the Android ecosystem. That is why I am so excited today to announce that we have agreed to acquire Motorola. Continue reading »