How much should a small company spend on SEO and Social Media Marketing?
Once a company decides to market online, the tough question always is, how much to spend.
The folks over at the SEOMOZ conducted a world wide survey of companies like ours (Online marketing and SEO). We participated in this survey as well and were one of the 47% US based companies. 13% were UK based, 40% were 23 other countries. These companies included in-house marketing firms and agencies, as well as outside contractors and internet marketing consultants. The bottom line results were: 34% of their clients are spending $1,000 per month or more and about 16% were not on a monthly program. 45% were somewhere in between $100 to $1,000 per month. See the chart below: Continue reading »