Many small business owners rely on word of mouth or traditional marketing methods. While those still matter, they’re no longer enough. In today’s competitive environment, a strong online presence is essential. Investing in digital marketing—including SEO and social media—can significantly boost visibility, engagement, and sales. Continue reading »
Small businesses relying on Google Business Profile (GBP) for local visibility are facing an uptick in suspensions. As more profiles are being suspended, the wait time for appeals has surged from five days to over five weeks. This trend is causing frustration among business owners, especially as GBP is a primary tool for lead generation. Continue reading »
SEO is an important aspect of web design because you want your site to rank in search. Many websites get so focused on creating a website for robots that they forget the real intent of SEO is for humans. Google’s mission is to maximize access to information and to help people find the information they want. Not every human user reads a screen. Assistive technology, such as a screen reader or closed captioning, can help every user access your website. Let’s discuss SEO and ADA compliance. Continue reading »
Over the years Google has grown to be the #1 search provider by far and that’s largely because the company continues to work day and night toward a better user experience. Google wants to give their users what they’re looking for when they want it in as few clicks as possible. Why would they work so hard to make finding things easy? So that their customers will keep coming back and Google can make serious money by charging advertisers who are eager to get their ads in front of this huge user base. Continue reading »
Google attempts to be transparent about their business practices outside the secret sauce of their actual search engine algorithm. They are clear that their goal is not to make your business more money, but to provide a better user experience to their consumers.
As a busy Bay Area online marketing company we are constantly looking for ways to improve ROI for each business we serve. Often that means digging into the data to determine what pay-per-click (PPC) channels are right for each client’s particular business type. In order to guide them well, we need to understand what we know, what we don’t know, and what tools we can use to enhance our knowledge. Continue reading »
Bay Area marketing agencies know how to build an online presence. The first step to great digital marketing is choosing a website content management system.
Knowing Your Audience is Key to Choosing the Right PPC Advertising Channel Managing an effective PPC advertising campaign is not a simple task. With many options for text, images, targeting,… Continue Reading »
You don’t need a study to tell you that consumers will abandon a website and move on to another if the pages don’t load fast, but plenty of studies confirm this. In your own experience you’ve probably come across website content that just didn’t load fast enough and you quickly navigated away before seeing what the site had to offer. No matter what your digital marketing goals a good quality, fast and easy to navigate website should be at the core. Continue reading »
If your local business doesn’t come up on search engines, especially Google’s, it might as well not exist. While there may still be a few businesses out there that get by on word-of-mouth and long-term clientele, if you want to grow your existing business or start a new business one of your first marketing steps should be digital marketing to start building an online presence. Continue reading »
