Should You Invest in SEO or PPC Marketing? It Depends… Whether your customer uses Yahoo, Bing or Google, if your business doesn’t rank high in the search, you’ll never get found.
Google Posts are now available to all business owners with a claimed Google My Business listing! [Step by Step Guide: How to Claim Your Google My Business] Until recently, this… Continue Reading »
All businesses strive to connect with their local community and customers. The internet has created a landscape for businesses to showcase their offerings and closely understand their most loyal customers. Local search engine optimization (SEO) is one of the digital age’s most vital tools and should be leveraged to optimize your firm’s local results. Google My Business and Google Plus play a tremendous role into your brands presence in local Google search results. Continue reading »
How To: Digital Online SEO Marketing For Restaurant
I was just watching “Check Please,” a Restaurant review show on channel 9 (KQED – PBS) in the San Francisco Bay Area. I saw this review on a cool Italian restaurant in Sausalito, Marin Co, in the S.F. Bay Area and was ready to plan my next date night with my wife there. BUT, of course I couldn’t resist looking at their website a little closer. I was flabbergasted (is that still a word?) at what I saw. NO SEO at all. I mean ZERO! How Google knew to list them as a ‘Sausalito restaurant’ at all (on page 3), is amazing. Cudo’s to Google. Shame on this restaurant owner.
How and why do Restaurants fail at digital marketing?
The problem is restaurant company management, or lack of. A typical restaurant owner is the person to open and close the place. Many times, they are the cook, the HR department, the bookkeeper, the marketeer and the out front person to greet patriants. On top of this, many restaurant owners are the food buyers, boose buyers and employee coaches. So it’s not too amazing that they wouldn’t realize that their local restaurant is on page 3 on Google, or is getting bad reviews on Yelp. Continue reading »
Is your business on Google Places (maps) yet? In this post, learn why your business should be on Google Places and then how to claim and optimize your Google Places listing.
-Why Be On The Map And How To Do It-