PPC Advertising: Why Choose Google Ads, Facebook Ads, or LinkedIn?

PPC advertising management

Knowing Your Audience is Key to Choosing the Right PPC Advertising Channel Managing an effective PPC advertising campaign is not a simple task. With many options for text, images, targeting,… Continue Reading »

6 Ways Social Media Boosts SEO and 3 Ways It Could Damage SEO

social media marketing agency

Use social media marketing channels to enhance your company’s search engine optimization. Tips to use social media the right way and 3 things to avoid as you create content for your business’s social media accounts.

New Google My Business Feature: Google Posts

new google posts feature how to why benefits local search seo

Google Posts are now available to all business owners with a claimed Google My Business listing! [Step by Step Guide: How to Claim Your Google My Business] Until recently, this… Continue Reading »

YouTube Advertising 101

youtube video ads marketing

Have you ever been super excited to watch a YouTube video, only to be stopped by a man trying to sell you a book about how to become successful? Well that short precursor to the video is an advertisement!

 

Everything You Need to Know about YouTube Video Advertising

 

What is it?

The YouTube ads intertwined in videos are called instream ads. They can be a very useful tool for companies trying to grow and develop their brand! They can either be skippable or non-skippable and are presented before, during or after the video. There are also display ads, which appear to the right of the feature video and above the video suggestions list, overlay ads which are presented in a semi-transparent rectangular box at the bottom half of the video, and bumper ads which are non-skippable video ads that are displayed over the video. Lastly, advertisers can also use sponsored cards to display content that may be relevant to your video, such as products featured in the video.
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Leads from Facebook Messenger

facebook marketing messenger case study

Facebook is not only for PR, customer service, brand awareness, website referrals, and reputation. Sometimes it’s the source that people directly turn to, to reach out, make initial contact, become a… Continue Reading »

SEOPRO Recertifies as a Google Partner

In order to stay on top of current trends, changes in social platforms’ use, and keep its clients’ online marketing presence intact, SEO Pro makes professional development a priority.

Diversify Your Digital Marketing Strategy for Greater Visibility

Advice From Your Bay Area Digital Marketing Agency

Social Marketing Tips on Diversifiation

As a business owner, you’re already aware that your company must have a social media marketing plan in today’s digital world. With mobile searches increasing and social media platforms changing their algorithms and adding more to their offerings (ads, anyone?), how do you know where to focus your attention? And, of course, how does search engine optimization (SEO) fit into the mix? Continue reading »

8 Need-to-Know Social Media Stats

Social Media 101

Social Media Management Bay Area

By now, social media has proved its worth as a tool to establish reputation, drive engagement, and market content to consumers. If you’re not participating in social media, your business is behind, regardless of your opinion of the marketing tool. Here are eight social media facts every business needs to know: Continue reading »

Top 5 Twitter Tips

Tips for Using Twitter for Digital Marketing

san jose social media marketingWhether you’re the President of a Bay Area Startup with five employees, or the VP of a large company with hundreds of employees, you want your business to succeed and ‘get your name out there.’ You may know the ins-and-outs of your line of work, but this whole Social Media Marketing concept hasn’t gone beyond the Facebook page you setup months ago. Have no fear, with these tips you’ll be tweeting in no time! Continue reading »

Twitter and Customer Service

How Social Media Affects Businesses

Have you ever found yourself complaining to a retailer via Twitter when their website wouldn’t process your discount coupon code? Or when your airline suddenly delayed your flight by 3 hours? Well, you’re not the only one.

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