Small businesses relying on Google Business Profile (GBP) for local visibility are facing an uptick in suspensions. As more profiles are being suspended, the wait time for appeals has surged from five days to over five weeks. This trend is causing frustration among business owners, especially as GBP is a primary tool for lead generation. Continue reading »
SEO is an important aspect of web design because you want your site to rank in search. Many websites get so focused on creating a website for robots that they forget the real intent of SEO is for humans. Google’s mission is to maximize access to information and to help people find the information they want. Not every human user reads a screen. Assistive technology, such as a screen reader or closed captioning, can help every user access your website. Let’s discuss SEO and ADA compliance. Continue reading »
Over the years Google has grown to be the #1 search provider by far and that’s largely because the company continues to work day and night toward a better user experience. Google wants to give their users what they’re looking for when they want it in as few clicks as possible. Why would they work so hard to make finding things easy? So that their customers will keep coming back and Google can make serious money by charging advertisers who are eager to get their ads in front of this huge user base. Continue reading »
Google attempts to be transparent about their business practices outside the secret sauce of their actual search engine algorithm. They are clear that their goal is not to make your business more money, but to provide a better user experience to their consumers.
Bay Area marketing agencies know how to build an online presence. The first step to great digital marketing is choosing a website content management system.
You don’t need a study to tell you that consumers will abandon a website and move on to another if the pages don’t load fast, but plenty of studies confirm this. In your own experience you’ve probably come across website content that just didn’t load fast enough and you quickly navigated away before seeing what the site had to offer. No matter what your digital marketing goals a good quality, fast and easy to navigate website should be at the core. Continue reading »
One aspect that affects SEO is how fast a page loads. Google cares about page speed because they want users to get the information they are looking for as quickly as possible. How does page speed affect SEO and how can you improve it.
So you’ve been working on your organic SEO and you’re starting to see more traffic to your site, this is normally a great sign. What you’re doing is starting to get the search engine’s attention! However, you shouldn’t take increased site traffic at face value. You need to do a little digging and preventative work to ensure that your traffic is real, earned, quality traffic that you want. Continue reading »
Should You Invest in SEO or PPC Marketing? It Depends… Whether your customer uses Yahoo, Bing or Google, if your business doesn’t rank high in the search, you’ll never get found.
Use social media marketing channels to enhance your company’s search engine optimization. Tips to use social media the right way and 3 things to avoid as you create content for your business’s social media accounts.
