Many small business owners assume SEO and online marketing are only for big brands with large budgets. That couldn’t be further from the truth. In today’s digital world, every business—no matter its size—needs a strong online presence. With help from a trusted Bay Area SEO company, even small businesses can compete with industry giants and reach new customers. Continue reading »
BrightEdge’s latest data reveals a powerful shift: AI search tools like ChatGPT, Perplexity, Bing, and Google Gemini are now sending the lion’s share of referrals from desktop devices, not mobile. This trend has substantial implications for your website SEO and search engine optimization efforts. Continue reading »
Many small business owners rely on word of mouth or traditional marketing methods. While those still matter, they’re no longer enough. In today’s competitive environment, a strong online presence is essential. Investing in digital marketing—including SEO and social media—can significantly boost visibility, engagement, and sales. Continue reading »
Small businesses relying on Google Business Profile (GBP) for local visibility are facing an uptick in suspensions. As more profiles are being suspended, the wait time for appeals has surged from five days to over five weeks. This trend is causing frustration among business owners, especially as GBP is a primary tool for lead generation. Continue reading »
SEO is an important aspect of web design because you want your site to rank in search. Many websites get so focused on creating a website for robots that they forget the real intent of SEO is for humans. Google’s mission is to maximize access to information and to help people find the information they want. Not every human user reads a screen. Assistive technology, such as a screen reader or closed captioning, can help every user access your website. Let’s discuss SEO and ADA compliance. Continue reading »
Over the years Google has grown to be the #1 search provider by far and that’s largely because the company continues to work day and night toward a better user experience. Google wants to give their users what they’re looking for when they want it in as few clicks as possible. Why would they work so hard to make finding things easy? So that their customers will keep coming back and Google can make serious money by charging advertisers who are eager to get their ads in front of this huge user base. Continue reading »
Google attempts to be transparent about their business practices outside the secret sauce of their actual search engine algorithm. They are clear that their goal is not to make your business more money, but to provide a better user experience to their consumers.
Bay Area marketing agencies know how to build an online presence. The first step to great digital marketing is choosing a website content management system.
You don’t need a study to tell you that consumers will abandon a website and move on to another if the pages don’t load fast, but plenty of studies confirm this. In your own experience you’ve probably come across website content that just didn’t load fast enough and you quickly navigated away before seeing what the site had to offer. No matter what your digital marketing goals a good quality, fast and easy to navigate website should be at the core. Continue reading »
One aspect that affects SEO is how fast a page loads. Google cares about page speed because they want users to get the information they are looking for as quickly as possible. How does page speed affect SEO and how can you improve it.
