Website Design, Social Media Marketing & Online Ordering Combine to Grow Business
When Windy City Pizza & BBQ came to SEO Pro and KO Websites they already had a website, unfortunately it was not mobile responsive, it was slow to load, it was outdated, and it was not getting very much traffic. They had been attempting to implement online ordering for 2 years without success to increase takeout and delivery orders, and they really wanted to develop a bigger following for their Chicago Bears Fan Club. Lastly Windy City Pizza & BBQ was having an identity crisis as they were finding it difficult to market for two traditionally separate cuisine types both of high quality and both under the same roof.
Several big steps were required to get Windy City to where they are today:
First they needed a mobile responsive website that could represent both their BBQ and their Pizza options well as well as provide a method for online ordering to make it easy for new and long-time customers to order for pickup or delivery. In addition to an attractive, user-friendly website, they needed help with SEO (search engine optimization) to help their business show up in Google and other major search engines and maps applications.
KO Websites Inc delivered with a beautiful, easy to maintain, website that successfully highlighted both sides of their business as well as provided menus, galleries of photos for their events, location information, and a blog to share tips, and a reliable and easy to use online ordering method integrated into the site.
Second they needed to develop an online presence to help pizza and BBQ lovers find their business in 2 competitive restaurant markets.
The SEO Pro social media marketing team went to work with the owners to develop a social media strategy that would accomplish their goals while sticking to the values, style, and attitude of the dedicated owners of the business.
Reaping the Rewards of Design, Social Media Strategy, and Outstanding SEO
Since enlisting the help of SEO Pro and KO Websites Inc. Windy City Pizza & BBQ has seen their takeout and delivery orders increase by 50%.
Aggressive SEO has proven to be helpful as they have seen their, very competitive, target search terms (which customers use to find restaurants like theirs) improve in search engine rankings dramatically. Initially less than half of the terms they wanted to come up for were showing on page 1 of search results, now 34 out of 35 terms are making the top 10 and almost 25% are coming up #1 in either Google, Bing, or Yahoo results!
Last but certainly not least, social media marketing has proven a big asset to Windy City in spreading the word about their business.
In 2 years their following on Facebook has doubled and their average reach per post has gone up 478%, signaling that almost 5x more people are seeing their content and getting to know their brand. Additoinally their Twitter following has gone up to 10x when we started managing their account and we have also helped them develop followings on Instagram, Pinterest, Tumblr, and more to spread awareness. It’s truly amazing what social media can do for a business, especially restaurants.
Going Viral with a New Menu Item
Chicago is the Windy City, so Windy City Pizza & BBQ also wanted to provide one of Chicago’s most famous & authentic staples, the Chicago Dog. Our Social Media Marketing team wanted to promote the new authentic Chicago style menu item.
Through excellent content curation and great strategy Windy City saw the blog post that SEO Pro wrote and posted to their site go viral as it was picked up and re-posted by Vienna® Beef, a very popular Chicago hot dog producer. In 8 hours they gained several hundred likes, nearly 100 shares and, with one post, they had several hundred people visit their website who likely would have otherwise not found them and their name got out to likely thousands of hot dog lovers who would now know where to find the Bay Area’s very best Chicago Dog.