How long will you wait to G+?

If you’re sitting back, waiting for your “friends” on Facebook to join Google Plus (a.k.a. Google+ or G+) before you create a personal profile or business page, you’re truly missing out on supreme SEO real estate. Many have taken to the “wait and see” approach, especially with more social networks, now, than ever before. Nearly every day we hear, “I’m already on Facebook and Twitter, do I really need to be on Google Plus, too?” The answer is yes, but let us explain why.

SMO of SEO

Social signals from the Google+ platform are becoming more important for determining search engine results. Joshua Berg, SEO/SMO Specialist at REALSMO, calls this “the social media optimization (SMO) of SEO.” Berg explains, “social signals provide a much better way of filtering out the noise and improving the quality of search results. This is a trend that will continue because it is a much better way of understanding what people really want, which is one of Google’s founding principles.” Continue reading »

Social Media Marketing is evolving again, thanks to the debut of video sharing on Instagram, the Facebook-owned photo sharing app. Continue reading »

Lots of changes were announced last week for Social Media rivals Facebook and Google+.  Less than 24 hours before the New News Feed presentation by Facebook CEO Mark Zuckerburg on… Continue Reading »

Brands of all types and sizes have started catching on to using Instagram. You might be wondering – will it work for your small business? The short answer is YES! Continue reading »

One of the most exciting and interesting things about social media is that it is always changing. Here’s a roundup of the latest news about the major social media networks.

The #1 Social Media Marketing Mistake Companies are Making

Are you sabotaging your own social media marketing and don’t even know it? Are you only getting 25 cents on the dollar spent on your social marketing program?

 It’s very likely that you’re NOT getting the bang for your buck, if you’re not communicating frequently with your social media market team; be it an in-house marketing team or hired guns. Unfortunately we see too frequently, it’s ‘hands off’ participation from company managers when it comes to their social media marketing program. Now if you have a very good social marketing team, this is OK to a certain extent; except for one thing… Continue reading »

How much should a small company spend on SEO and Social Media Marketing?

Once a company decides to market online, the tough question always  is, how much to spend.

The folks over at the SEOMOZ conducted a world wide survey of companies like ours (Online marketing and SEO).  We participated in this survey as well and were one of the 47% US based companies. 13% were UK based, 40% were 23 other countries. These companies included in-house marketing firms and agencies, as well as outside contractors and internet marketing consultants.  The bottom line results were: 34% of their clients are spending $1,000 per month or more and about 16% were not on a monthly program. 45% were somewhere in between $100 to $1,000 per month. See the chart below: Continue reading »

If you’re new to Twitter, it’s easy to feel like you’ve been left behind. Here are the top 3 tips for keeping up with Twitter, whether you are using it for yourself or your business.

The easiest way to cut through the noise is through photos and images. Pinterest is so successful because it is image-based. You can use Pinterest to get attention for your business in new ways.

Beginning today Facebook rolls out promoted posts. You can pay in increments of..