Small businesses relying on Google Business Profile (GBP) for local visibility are facing an uptick in suspensions. As more profiles are being suspended, the wait time for appeals has surged from five days to over five weeks. This trend is causing frustration among business owners, especially as GBP is a primary tool for lead generation. Continue reading »
Google’s recent decision to discontinue call history and profile chat features has significant implications for businesses that relied on these tools to engage with customers. Effective July 31, 2024, these features will no longer be available, leaving businesses searching for alternative ways to maintain and enhance customer interactions. Understanding the impact of this change and exploring new avenues for communication is essential for businesses to continue providing excellent customer service. Continue reading »
Over the years Google has grown to be the #1 search provider by far and that’s largely because the company continues to work day and night toward a better user experience. Google wants to give their users what they’re looking for when they want it in as few clicks as possible. Why would they work so hard to make finding things easy? So that their customers will keep coming back and Google can make serious money by charging advertisers who are eager to get their ads in front of this huge user base. Continue reading »
Google attempts to be transparent about their business practices outside the secret sauce of their actual search engine algorithm. They are clear that their goal is not to make your business more money, but to provide a better user experience to their consumers.
As a busy Bay Area online marketing company we are constantly looking for ways to improve ROI for each business we serve. Often that means digging into the data to determine what pay-per-click (PPC) channels are right for each client’s particular business type. In order to guide them well, we need to understand what we know, what we don’t know, and what tools we can use to enhance our knowledge. Continue reading »
Attention spans aren’t getting any longer on social media these days, and social media marketing channels aren’t getting less crowded—so picking the best time to post your digital marketing messages is crucial.
Digital marketing plans can be great tool to reach customers, but not all social media marketing plans are equal, before you start a major online marketing campaign take time to consider what social media networks best fit your business.
Schema.org has been around for years, but many business still aren’t taking advantage of this very valuable tool. While Schema hasn’t been proven to improve your website’s rank in search engines, the real benefit of schema is in the enhanced prominence and appearance of your listing on search engine sites like Google, Bing and Yahoo. While you might not jump in the rankings, your listing in the results could be more informative and more attractive to those searching. Continue reading »
The growth of the internet and digital media has opened up a vast landscape for businesses and brands. Continue reading »
Nieto Fine Art, an online contemporary art gallery featuring the works of Native American artist John Nieto, was recently named one of the “Top 100 Art Blogs Every Artist Must Read” by Feedspot. This honor put the gallery in the company of many reputable and up and coming artists as well as several museum blogs from around the country. Continue reading »
