Bay Area SEO and PPC Work Together For Short Term and Long Term Results

Pay per click (PPC) advertising is one of the most effective ways for businesses to generate leads quickly and gain immediate visibility online. For companies competing in crowded markets, especially in regions like Northern California, PPC can complement long-term website SEO efforts and help capture high-intent customers right when they are searching. Understanding the different PPC options available — and why professional campaign design matters — can make a significant difference in results. Continue reading »

Local SEO Tips – How Do You Improve Your Google Search Rankings?

Over the years Google has grown to be the #1 search provider by far and that’s largely because the company continues to work day and night toward a better user experience. Google wants to give their users what they’re looking for when they want it in as few clicks as possible. Why would they work so hard to make finding things easy? So that their customers will keep coming back and Google can make serious money by charging advertisers who are eager to get their ads in front of this huge user base. Continue reading »

Bay Area Online Marketing – Evaluating Yelp Ads Statistics, Measurement, and ROI

As a busy Bay Area online marketing company we are constantly looking for ways to improve ROI for each business we serve. Often that means digging into the data to determine what pay-per-click (PPC) channels are right for each client’s particular business type. In order to guide them well, we need to understand what we know, what we don’t know, and what tools we can use to enhance our knowledge. Continue reading »

Knowing Your Audience is Key to Choosing the Right PPC Advertising Channel Managing an effective PPC advertising campaign is not a simple task. With many options for text, images, targeting,… Continue Reading »

Should You Invest in SEO or PPC Marketing? It Depends… Whether your customer uses Yahoo, Bing or Google, if your business doesn’t rank high in the search, you’ll never get found.

Is Your Business Harnessing Digital Marketing Trends to Create a 21st Century Marketing Strategy?

The growth of the internet and digital media has opened up a vast landscape for businesses and brands. Continue reading »

If you are a B2B or B2C company marketing online, chances are you’re bombarded weekly or even hourly with various strategies designed to help you win business online and generate a good return on your investment from your website.