Diversify Your Digital Marketing Strategy for Greater Visibility

Advice From Your Bay Area Digital Marketing Agency

Social Marketing Tips on Diversifiation

As a business owner, you’re already aware that your company must have a social media marketing plan in today’s digital world. With mobile searches increasing and social media platforms changing their algorithms and adding more to their offerings (ads, anyone?), how do you know where to focus your attention? And, of course, how does search engine optimization (SEO) fit into the mix?

While the specific answers aren’t as cut and dry as one would hope, there is a digital marketing strategy that most – if not all – business must adhere. In order to optimize your online presence to potential clients, influencers, and brand ambassadors you must diversify and use a number of online marketing channels.

Your social media marketing strategy needs to be put together for your specific business, but the tactics you use need to be spread across different marketing channels, too. These channels include Social Network, Organic Search, Email, and Paid Search to name a few. You read that correctly – paid search. You must have a budget and a plan to take advantage of this area. It can be flexible, and you don’t need to spend millions like this gentlemen did with Facebook Ads.

And we’d be remiss if we didn’t remind you that mobile usage continues to rise. Check out the projected increase in mobile budget changes in this graph from Fall 2014. We predict it will continue to dominate channel budgets.

Social Media Channel 2015 Budget Changes

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Bay Area Internet Company Offers Expertise

It’s just like mom said: “Don’t put all your eggs into one basket.” As a full service social media marketing company , SEO Pro can help you increase your reach. Call us today at (510) 276-9902 to discuss your goals and how we can help you reach them.