Have you ever been super excited to watch a YouTube video, only to be stopped by a man trying to sell you a book about how to become successful? Well that short precursor to the video is an advertisement!
Everything You Need to Know about YouTube Video Advertising
What is it?
The YouTube ads intertwined in videos are called instream ads. They can be a very useful tool for companies trying to grow and develop their brand! They can either be skippable or non-skippable and are presented before, during or after the video. There are also display ads, which appear to the right of the feature video and above the video suggestions list, overlay ads which are presented in a semi-transparent rectangular box at the bottom half of the video, and bumper ads which are non-skippable video ads that are displayed over the video. Lastly, advertisers can also use sponsored cards to display content that may be relevant to your video, such as products featured in the video.
Why use it?
YouTube advertising is a very effective way to market a product, service or brand for several reasons. There are 1.3 billion users on YouTube. With this many users, it is only suitable that there are 300 hours of video uploaded to the platform every single minute! These stats alone demonstrate the enormous reach that YouTube ads potentially have. The ads are also extremely affordable with most of them costing only a few cents per view for instream or display ads. Furthermore, advertisers are charged only when people view their ad for at least 30 seconds. YouTube ads are also very customizable with the ability to create campaigns that target various demographics. You can also add in keywords to reach a niche audience as well.
It’s no doubt that social media advertising is on the rise. According to HootSuite, social media spending in the U.S. alone is expected to increase to $17.34 billion in 2019. With YouTube being one of the most prominent social networks, it is very likely that the use and effectiveness of YouTube ads will keep rising year after year. It can be analyzed that YouTube channels earning over 6 figures annually has increased by 50% year after year. This can only mean that the YouTube ads are working very well in order to support all the popular and unique channels out there. Additionally, “every single one of the top 100 brands around the world ran YouTube ads in 2015-2016,” displaying the importance of this platform and its marketing capabilities.
How to get started?
First, you need to make a Google Adwords account and link it to your YouTube account. Second, you want to adjust the general settings such as setting a daily budget or bidding for certain ads. Next, you want to upload the video you are trying to present, to your YouTube account. And from the Adwords site, you can set settings in greater detail such as who you want to target and specific keywords you want to use.
Now that you’ve learned everything you need to know about YouTube Advertising, it’s time to start utilizing this awesome tool!
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