Knowing Your Audience is Key to Choosing the Right PPC Advertising Channel Managing an effective PPC advertising campaign is not a simple task. With many options for text, images, targeting,… Continue Reading »
Good SEO and Web Design Mean Little if Your Website Doesn’t Load Fast
You don’t need a study to tell you that consumers will abandon a website and move on to another if the pages don’t load fast, but plenty of studies confirm this. In your own experience you’ve probably come across website content that just didn’t load fast enough and you quickly navigated away before seeing what the site had to offer. No matter what your digital marketing goals a good quality, fast and easy to navigate website should be at the core. Continue reading »
Digital Marketing for Local Businesses Should Start with 3 Big Listing Sites
If your local business doesn’t come up on search engines, especially Google’s, it might as well not exist. While there may still be a few businesses out there that get by on word-of-mouth and long-term clientele, if you want to grow your existing business or start a new business one of your first marketing steps should be digital marketing to start building an online presence. Continue reading »
One aspect that affects SEO is how fast a page loads. Google cares about page speed because they want users to get the information they are looking for as quickly as possible. How does page speed affect SEO and how can you improve it.
Attention spans aren’t getting any longer on social media these days, and social media marketing channels aren’t getting less crowded—so picking the best time to post your digital marketing messages is crucial.
Digital marketing plans can be great tool to reach customers, but not all social media marketing plans are equal, before you start a major online marketing campaign take time to consider what social media networks best fit your business.
Should You Invest in SEO or PPC Marketing? It Depends… Whether your customer uses Yahoo, Bing or Google, if your business doesn’t rank high in the search, you’ll never get found.
Use social media marketing channels to enhance your company’s search engine optimization. Tips to use social media the right way and 3 things to avoid as you create content for your business’s social media accounts.
Schema.org has been around for years, but many business still aren’t taking advantage of this very valuable tool. While Schema hasn’t been proven to improve your website’s rank in search engines, the real benefit of schema is in the enhanced prominence and appearance of your listing on search engine sites like Google, Bing and Yahoo. While you might not jump in the rankings, your listing in the results could be more informative and more attractive to those searching. Continue reading »
Is Your Business Harnessing Digital Marketing Trends to Create a 21st Century Marketing Strategy?
The growth of the internet and digital media has opened up a vast landscape for businesses and brands. Continue reading »