As a busy Bay Area online marketing company we are constantly looking for ways to improve ROI for each business we serve. Often that means digging into the data to determine what pay-per-click (PPC) channels are right for each client’s particular business type. In order to guide them well, we need to understand what we know, what we don’t know, and what tools we can use to enhance our knowledge. Continue reading »
You don’t need a study to tell you that consumers will abandon a website and move on to another if the pages don’t load fast, but plenty of studies confirm this. In your own experience you’ve probably come across website content that just didn’t load fast enough and you quickly navigated away before seeing what the site had to offer. No matter what your digital marketing goals a good quality, fast and easy to navigate website should be at the core. Continue reading »
Schema.org has been around for years, but many business still aren’t taking advantage of this very valuable tool. While Schema hasn’t been proven to improve your website’s rank in search engines, the real benefit of schema is in the enhanced prominence and appearance of your listing on search engine sites like Google, Bing and Yahoo. While you might not jump in the rankings, your listing in the results could be more informative and more attractive to those searching. Continue reading »
The growth of the internet and digital media has opened up a vast landscape for businesses and brands. Continue reading »
We answer questions submitted from small business owners around the Bay Area. The questions cover where to start to get online, Yelp best practices, Google My Business best practices, and… Continue Reading »
If you own a small business, you understand why it feels like there are never enough hours in the day. Let’s consider how you divide those precious hours for your business. How much time are you (or an employee) spending on Marketing, Advertising and Social Media? Six or seven years ago, “Social Media Marketing” didn’t exist. Here we are, in late 2013, and an astounding 86% of marketers say that social media is important to their business. Over 60% of them say that social media generates leads, from just 6 hours a week on the “Big Three” (Facebook, Twitter and Google+). Continue reading »
Once a company decides to market online, the tough question always is, how much to spend.
The folks over at the SEOMOZ conducted a world wide survey of companies like ours (Online marketing and SEO). We participated in this survey as well and were one of the 47% US based companies. 13% were UK based, 40% were 23 other countries. These companies included in-house marketing firms and agencies, as well as outside contractors and internet marketing consultants. The bottom line results were: 34% of their clients are spending $1,000 per month or more and about 16% were not on a monthly program. 45% were somewhere in between $100 to $1,000 per month. See the chart below: Continue reading »
If you’re new to Twitter, it’s easy to feel like you’ve been left behind. Here are the top 3 tips for keeping up with Twitter, whether you are using it for yourself or your business.
Social media marketing is hundreds of times less expensive than other traditional marketing ventures such as print, radio and TV, while providing an immediate real time access to millions of people and potential clients on demand. Social media marketing is one of the only media marketing opportunities that offers direct marketing to only your market segmentation. This saves time and money. Continue reading »
Don’t have time to maintain your online social accounts?
