Nikki Mendez of SEOPRO and KO Websites hosted a seminar for the Castro Valley Eden Area Chamber of Commerce at the Castro Valley Library on August 17th, 2016. The seminar taught… Continue Reading »
We answer questions submitted from small business owners around the Bay Area. The questions cover where to start to get online, Yelp best practices, Google My Business best practices, and… Continue Reading »
Advice From Your Bay Area Digital Marketing Agency
As a business owner, you’re already aware that your company must have a social media marketing plan in today’s digital world. With mobile searches increasing and social media platforms changing their algorithms and adding more to their offerings (ads, anyone?), how do you know where to focus your attention? And, of course, how does search engine optimization (SEO) fit into the mix? Continue reading »
Bay Area Online Marketing Experts Discuss Duplicate Listings
Image via Yext
Business owners need to be aware of issues related to duplicate business listings that can harm their searchability, search engine page ranking, and consumer experience. Creating and maintaining your business listing’s uniformity, ensuring consistent social media presence and engagement, web design, website updates, and all important search engine optimization are daunting, but increasingly essential tasks to ensure continued business success and growth. You can monitor your listings yourself or bring in social media marketing experts to assist.
Social Media 101
By now, social media has proved its worth as a tool to establish reputation, drive engagement, and market content to consumers. If you’re not participating in social media, your business is behind, regardless of your opinion of the marketing tool. Here are eight social media facts every business needs to know: Continue reading »
Making Social Media Work For You
It’s not uncommon for today’s businesses to use Facebook, Twitter, Instagram, Pinterest, and even Google Plus to promote their brand through online marketing. All too often there is one under-utilized platform – Tumblr. Continue reading »
B2B Social Media Marketing Tips
The short answer: Yes, social media marketing can work for a B2B business! Ok, now let’s dive in a little more. Continue reading »
Why Social Media Matters for Businesses
If you own a small business, you understand why it feels like there are never enough hours in the day. Let’s consider how you divide those precious hours for your business. How much time are you (or an employee) spending on Marketing, Advertising and Social Media? Six or seven years ago, “Social Media Marketing” didn’t exist. Here we are, in late 2013, and an astounding 86% of marketers say that social media is important to their business. Over 60% of them say that social media generates leads, from just 6 hours a week on the “Big Three” (Facebook, Twitter and Google+). Continue reading »
Brands of all types and sizes have started catching on to using Instagram. You might be wondering – will it work for your small business? The short answer is YES! Continue reading »
The #1 Social Media Marketing Mistake Companies are Making
Are you sabotaging your own social media marketing and don’t even know it? Are you only getting 25 cents on the dollar spent on your social marketing program?
It’s very likely that you’re NOT getting the bang for your buck, if you’re not communicating frequently with your social media market team; be it an in-house marketing team or hired guns. Unfortunately we see too frequently, it’s ‘hands off’ participation from company managers when it comes to their social media marketing program. Now if you have a very good social marketing team, this is OK to a certain extent; except for one thing… Continue reading »