New Google My Business Feature: Google Posts

new google posts feature how to why benefits local search seo

Google Posts are now available to all business owners with a claimed Google My Business listing! [Step by Step Guide: How to Claim Your Google My Business] Until recently, this… Continue Reading »

YouTube Advertising 101

youtube video ads marketing

Have you ever been super excited to watch a YouTube video, only to be stopped by a man trying to sell you a book about how to become successful? Well that short precursor to the video is an advertisement!

 

Everything You Need to Know about YouTube Video Advertising

 

What is it?

The YouTube ads intertwined in videos are called instream ads. They can be a very useful tool for companies trying to grow and develop their brand! They can either be skippable or non-skippable and are presented before, during or after the video. There are also display ads, which appear to the right of the feature video and above the video suggestions list, overlay ads which are presented in a semi-transparent rectangular box at the bottom half of the video, and bumper ads which are non-skippable video ads that are displayed over the video. Lastly, advertisers can also use sponsored cards to display content that may be relevant to your video, such as products featured in the video.
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SEOPRO Recertifies as a Google Partner

In order to stay on top of current trends, changes in social platforms’ use, and keep its clients’ online marketing presence intact, SEO Pro makes professional development a priority.

Diversify Your Digital Marketing Strategy for Greater Visibility

Advice From Your Bay Area Digital Marketing Agency

Social Marketing Tips on Diversifiation

As a business owner, you’re already aware that your company must have a social media marketing plan in today’s digital world. With mobile searches increasing and social media platforms changing their algorithms and adding more to their offerings (ads, anyone?), how do you know where to focus your attention? And, of course, how does search engine optimization (SEO) fit into the mix? Continue reading »

8 Need-to-Know Social Media Stats

Social Media 101

Social Media Management Bay Area

By now, social media has proved its worth as a tool to establish reputation, drive engagement, and market content to consumers. If you’re not participating in social media, your business is behind, regardless of your opinion of the marketing tool. Here are eight social media facts every business needs to know: Continue reading »

Top 5 Twitter Tips

Tips for Using Twitter for Digital Marketing

san jose social media marketingWhether you’re the President of a Bay Area Startup with five employees, or the VP of a large company with hundreds of employees, you want your business to succeed and ‘get your name out there.’ You may know the ins-and-outs of your line of work, but this whole Social Media Marketing concept hasn’t gone beyond the Facebook page you setup months ago. Have no fear, with these tips you’ll be tweeting in no time! Continue reading »

Twitter and Customer Service

How Social Media Affects Businesses

Have you ever found yourself complaining to a retailer via Twitter when their website wouldn’t process your discount coupon code? Or when your airline suddenly delayed your flight by 3 hours? Well, you’re not the only one.

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The Role of Social Media for Small Business

Why Social Media Matters for Businesses

san francisco social media marketingIf you own a small business, you understand why it feels like there are never enough hours in the day. Let’s consider how you divide those precious hours for your business. How much time are you (or an employee) spending on Marketing, Advertising and Social Media? Six or seven years ago, “Social Media Marketing” didn’t exist. Here we are, in late 2013, and an astounding 86% of marketers say that social media is important to their business. Over 60% of them say that social media generates leads, from just 6 hours a week on the “Big Three” (Facebook, Twitter and Google+). Continue reading »

Social Media Video: Instagram vs. Vine

Social Media Marketing is evolving again, thanks to the debut of video sharing on Instagram, the Facebook-owned photo sharing app. Continue reading »

Social Media News Roundup

One of the most exciting and interesting things about social media is that it is always changing. Here’s a roundup of the latest news about the major social media networks.