Schema.org has been around for years, but many business still aren’t taking advantage of this very valuable tool. While Schema hasn’t been proven to improve your website’s rank in search engines, the real benefit of schema is in the enhanced prominence and appearance of your listing on search engine sites like Google, Bing and Yahoo. While you might not jump in the rankings, your listing in the results could be more informative and more attractive to those searching. Continue reading »
Social Media Marketing for Search Relevance
Keywords are an important part of search engine optimization (SEO). With updates to Google’s algorithms, however, keywords simply aren’t enough. When you’re building a website, writing a blog, and performing social media marketing, think user intent and not keyword ranking.
Bay Area Online Marketing Experts Discuss Duplicate Listings
Business owners need to be aware of issues related to duplicate business listings that can harm their searchability, search engine page ranking, and consumer experience. Creating and maintaining your business listing’s uniformity, ensuring consistent social media presence and engagement, web design, website updates, and all important search engine optimization are daunting, but increasingly essential tasks to ensure continued business success and growth. You can monitor your listings yourself or bring in social media marketing experts to assist.
Google Gives Some Tips on Picking an SEO company
In an article written by Google in their Webmaster Tools section, Google offered some advice on choosing an SEO company and offered this short checklist below. One of the very important things they recommend is this: Consider hiring a SEO company early in the site development process, like when you’re planning a redesign. This gives the SEO company the opportunity to help build the site SEO friendly. Continue reading »