Website Design, Social Media Marketing & Online Ordering Combine to Grow Business When Windy City Pizza & BBQ came to SEO Pro and KO Websites they already had a website,… Continue Reading »
Schema.org has been around for years, but many business still aren’t taking advantage of this very valuable tool. While Schema hasn’t been proven to improve your website’s rank in search engines, the real benefit of schema is in the enhanced prominence and appearance of your listing on search engine sites like Google, Bing and Yahoo. While you might not jump in the rankings, your listing in the results could be more informative and more attractive to those searching. Continue reading »
A&B Produce, a major San Francisco Bay Area food supplier and wholesaler, provides fresh, high-quality fruits, vegetables, and more to commercial and retail restaurants. With over 40 years of experience in the industry, the company did not want to continue with a website that underperformed. As a result, A&B Produce partnered with KO Websites, Inc., to update its website design with a fresh look and character in line with the products it delivers and the service it provides. Continue reading »
How To: Digital Online SEO Marketing For Restaurant
I was just watching “Check Please,” a Restaurant review show on channel 9 (KQED – PBS) in the San Francisco Bay Area. I saw this review on a cool Italian restaurant in Sausalito, Marin Co, in the S.F. Bay Area and was ready to plan my next date night with my wife there. BUT, of course I couldn’t resist looking at their website a little closer. I was flabbergasted (is that still a word?) at what I saw. NO SEO at all. I mean ZERO! How Google knew to list them as a ‘Sausalito restaurant’ at all (on page 3), is amazing. Cudo’s to Google. Shame on this restaurant owner.
How and why do Restaurants fail at digital marketing?
The problem is restaurant company management, or lack of. A typical restaurant owner is the person to open and close the place. Many times, they are the cook, the HR department, the bookkeeper, the marketeer and the out front person to greet patriants. On top of this, many restaurant owners are the food buyers, boose buyers and employee coaches. So it’s not too amazing that they wouldn’t realize that their local restaurant is on page 3 on Google, or is getting bad reviews on Yelp. Continue reading »
KO can work with your inside marketing team too! Your team develops the plan.
How much should a small company spend on SEO and Social Media Marketing?
Once a company decides to market online, the tough question always is, how much to spend.
The folks over at the SEOMOZ conducted a world wide survey of companies like ours (Online marketing and SEO). We participated in this survey as well and were one of the 47% US based companies. 13% were UK based, 40% were 23 other countries. These companies included in-house marketing firms and agencies, as well as outside contractors and internet marketing consultants. The bottom line results were: 34% of their clients are spending $1,000 per month or more and about 16% were not on a monthly program. 45% were somewhere in between $100 to $1,000 per month. See the chart below: Continue reading »
Is Yelp right for your San Francisco Bay Area company?
We are asked all the time by small companies if they should advertise on Yelp or even pay attention to Yelp at all. In our opinion, the answer depends on the type of company you have.
The first answer (regardless of your company type) is yes, pay attention to Yelp. You probably have a Yelp listing weather you want one or not, so at least take control of your Yelp account and set it up right. You also want to keep an eye on it and see if and what kind of reviews you might be getting. We’ve seen many times when a company has had a half dozen reviews on their company and didn’t even know it. Sometimes this has been good news and sometimes very bad news when the reviews were negative or about another company, thought to be yours! Also, Yelp listings rank pretty well on Google, so you can enhance your social media presents and search engine rankings by making sure your Yelp account is setup right with the right company information and key words. Continue reading »