Beginner SEO Tip – Improve Your Data by Using Filters in Google Analytics

Bay Area SEO company

So you’ve been working on your organic SEO and you’re starting to see more traffic to your site, this is normally a great sign. What you’re doing is starting to get the search engine’s attention! However, you shouldn’t take increased site traffic at face value. You need to do a little digging and preventative work to ensure that your traffic is real, earned, quality traffic that you want. Continue reading »

Improving your Website’s Search Appearance with Schema Markup

Schema.org has been around for years, but many business still aren’t taking advantage of this very valuable tool. While Schema hasn’t been proven to improve your website’s rank in search engines, the real benefit of schema is in the enhanced prominence and appearance of your listing on search engine sites like Google, Bing and Yahoo. While you might not jump in the rankings, your listing in the results could be more informative and more attractive to those searching. Continue reading »

YouTube Advertising 101

youtube video ads marketing

Have you ever been super excited to watch a YouTube video, only to be stopped by a man trying to sell you a book about how to become successful? Well that short precursor to the video is an advertisement!

 

Everything You Need to Know about YouTube Video Advertising

 

What is it?

The YouTube ads intertwined in videos are called instream ads. They can be a very useful tool for companies trying to grow and develop their brand! They can either be skippable or non-skippable and are presented before, during or after the video. There are also display ads, which appear to the right of the feature video and above the video suggestions list, overlay ads which are presented in a semi-transparent rectangular box at the bottom half of the video, and bumper ads which are non-skippable video ads that are displayed over the video. Lastly, advertisers can also use sponsored cards to display content that may be relevant to your video, such as products featured in the video.
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