Beginner SEO Tip – Improve Your Data by Using Filters in Google Analytics

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So you’ve been working on your organic SEO and you’re starting to see more traffic to your site, this is normally a great sign. What you’re doing is starting to get the search engine’s attention! However, you shouldn’t take increased site traffic at face value. You need to do a little digging and preventative work to ensure that your traffic is real, earned, quality traffic that you want. Continue reading »

Optimize Your Google My Business Listing – It’s Free and Totally Worth It

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Google understands that businesses want to be visible in searches and so they’ve provided one of the best digital marketing tools for local businesses.

SEO vs PPC When to Invest in One Over the Other

Should You Invest in SEO or PPC Marketing? It Depends… Whether your customer uses Yahoo, Bing or Google, if your business doesn’t rank high in the search, you’ll never get found.

Take Notice! SEO Experts Assert That Image Search Is Back in a Big Way

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Bay Area SEO Companies need to pay attention to image search again after years of little value, Google has introduced a new change that makes it relevant again.

6 Ways Social Media Boosts SEO and 3 Ways It Could Damage SEO

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Use social media marketing channels to enhance your company’s search engine optimization. Tips to use social media the right way and 3 things to avoid as you create content for your business’s social media accounts.

Ecommerce Website Rebuild & SEO Improvements Immediately Boosts Sales

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In the first full month since upgrading their web design JMT Beauty has seen their biggest month of online sales EVER. SEO, social media marketing, and thoughtful web design contributed to their big improvements in online ecommerce cart website sales.

Improving your Website’s Search Appearance with Schema Markup

Schema.org has been around for years, but many business still aren’t taking advantage of this very valuable tool. While Schema hasn’t been proven to improve your website’s rank in search engines, the real benefit of schema is in the enhanced prominence and appearance of your listing on search engine sites like Google, Bing and Yahoo. While you might not jump in the rankings, your listing in the results could be more informative and more attractive to those searching. Continue reading »

Online Marketing Statistics & Growth

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Is Your Business Harnessing Digital Marketing Trends to Create a 21st Century Marketing Strategy?

The growth of the internet and digital media has opened up a vast landscape for businesses and brands. Continue reading »

New Google My Business Feature: Google Posts

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Google Posts are now available to all business owners with a claimed Google My Business listing! [Step by Step Guide: How to Claim Your Google My Business] Until recently, this… Continue Reading »

YouTube Advertising 101

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Have you ever been super excited to watch a YouTube video, only to be stopped by a man trying to sell you a book about how to become successful? Well that short precursor to the video is an advertisement!

 

Everything You Need to Know about YouTube Video Advertising

 

What is it?

The YouTube ads intertwined in videos are called instream ads. They can be a very useful tool for companies trying to grow and develop their brand! They can either be skippable or non-skippable and are presented before, during or after the video. There are also display ads, which appear to the right of the feature video and above the video suggestions list, overlay ads which are presented in a semi-transparent rectangular box at the bottom half of the video, and bumper ads which are non-skippable video ads that are displayed over the video. Lastly, advertisers can also use sponsored cards to display content that may be relevant to your video, such as products featured in the video.
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