Google Posts are now available to all business owners with a claimed Google My Business listing! [Step by Step Guide: How to Claim Your Google My Business] Until recently, this… Continue Reading »
Have you ever been super excited to watch a YouTube video, only to be stopped by a man trying to sell you a book about how to become successful? Well that short precursor to the video is an advertisement!
Everything You Need to Know about YouTube Video Advertising
What is it?
The YouTube ads intertwined in videos are called instream ads. They can be a very useful tool for companies trying to grow and develop their brand! They can either be skippable or non-skippable and are presented before, during or after the video. There are also display ads, which appear to the right of the feature video and above the video suggestions list, overlay ads which are presented in a semi-transparent rectangular box at the bottom half of the video, and bumper ads which are non-skippable video ads that are displayed over the video. Lastly, advertisers can also use sponsored cards to display content that may be relevant to your video, such as products featured in the video. Continue reading »
All businesses strive to connect with their local community and customers. The internet has created a landscape for businesses to showcase their offerings and closely understand their most loyal customers. Local search engine optimization (SEO) is one of the digital age’s most vital tools and should be leveraged to optimize your firm’s local results. Google My Business and Google Plus play a tremendous role into your brands presence in local Google search results. Continue reading »
Website Design, Social Media Marketing & Online Ordering Combine to Grow Business When Windy City Pizza & BBQ came to SEO Pro and KO Websites they already had a website,… Continue Reading »
Social Media Marketing Strategy Pays Off for Fine Art Gallery
Nieto Fine Art, an online contemporary art gallery featuring the works of Native American artist John Nieto, was recently named one of the “Top 100 Art Blogs Every Artist Must Read” by Feedspot. This honor put the gallery in the company of many reputable and up and coming artists as well as several museum blogs from around the country. Continue reading »
Social Media Marketing that Works for Healthcare
Patient Worthy™ came to SEO Pro in mid 2015 with aspirations to grow awareness about a number of rare diseases. Along with raising awareness, Patient Worthy™ aimed to create a support community made up of patients with rare diseases, their families, and their caregivers and ultimately to make money to keep their business going by selling advertising space to healthcare marketers. Continue reading »
Facebook is not only for PR, customer service, brand awareness, website referrals, and reputation. Sometimes it’s the source that people directly turn to, to reach out, make initial contact, become a… Continue Reading »
Video marketing has arrived. It’s no longer on the way. Don’t miss the train.
Today, 18-24 year olds spend more time online than they do watching TV, while 25-35 year olds split their time right down the middle. Across all ages the trend is up for online use vs TV and it’s time not only to be seen but heard across all platforms.
Online video ads are less expensive, they have higher conversion rates, and they’re going to reach your target audience more times than not, opposed to TV ads that are on target less than half the time.
It’s a no-brainer, why is video marketing not a part of your marketing strategy discussion? If you need more convincing check out the video marketing stats below. Continue reading »
Nikki Mendez of SEOPRO and KO Websites hosted a seminar for the Castro Valley Eden Area Chamber of Commerce at the Castro Valley Library on August 17th, 2016. The seminar taught… Continue Reading »
We answer questions submitted from small business owners around the Bay Area. The questions cover where to start to get online, Yelp best practices, Google My Business best practices, and… Continue Reading »