It’s not uncommon for today’s businesses to use Facebook, Twitter, Instagram, Pinterest, and even Google Plus to promote their brand through online marketing. All too often there is one under-utilized platform – Tumblr. Continue reading »
Whether you’re the President of a Bay Area Startup with five employees, or the VP of a large company with hundreds of employees, you want your business to succeed and ‘get your name out there.’ You may know the ins-and-outs of your line of work, but this whole Social Media Marketing concept hasn’t gone beyond the Facebook page you setup months ago. Have no fear, with these tips you’ll be tweeting in no time! Continue reading »
The short answer: Yes, social media marketing can work for a B2B business! Ok, now let’s dive in a little more. Continue reading »
Image via Flickr
No matter what field you are in, chances are you’ve come across the term ‘content marketing’ and want to learn more about the buzzword that has taken over SEO and Digital Marketing. Continue reading »
Have you ever found yourself complaining to a retailer via Twitter when their website wouldn’t process your discount coupon code? Or when your airline suddenly delayed your flight by 3 hours? Well, you’re not the only one.
The holiday shopping season is already in full swing and if your business is relying on heavy sales this month, there’s lots of work to be done. Hopefully, your brand is leveraging social media’s big three: Facebook, Twitter and LinkedIn. As a social media marketing company, we recommend you don’t just settle for those three, but also utilize Google Plus and Pinterest for all of your holiday promotions. Continue reading »
By now you’re probably familiar with the inner workings of Facebook or Twitter, but did you know that LinkedIn is the number one driver of traffic to corporate websites? Continue reading »
I was just watching “Check Please,” a Restaurant review show on channel 9 (KQED – PBS) in the San Francisco Bay Area. I saw this review on a cool Italian restaurant in Sausalito, Marin Co, in the S.F. Bay Area and was ready to plan my next date night with my wife there. BUT, of course I couldn’t resist looking at their website a little closer. I was flabbergasted (is that still a word?) at what I saw. NO SEO at all. I mean ZERO! How Google knew to list them as a ‘Sausalito restaurant’ at all (on page 3), is amazing. Cudo’s to Google. Shame on this restaurant owner.
How and why do Restaurants fail at digital marketing?
The problem is restaurant company management, or lack of. A typical restaurant owner is the person to open and close the place. Many times, they are the cook, the HR department, the bookkeeper, the marketeer and the out front person to greet patriants. On top of this, many restaurant owners are the food buyers, boose buyers and employee coaches. So it’s not too amazing that they wouldn’t realize that their local restaurant is on page 3 on Google, or is getting bad reviews on Yelp. Continue reading »
If you own a small business, you understand why it feels like there are never enough hours in the day. Let’s consider how you divide those precious hours for your business. How much time are you (or an employee) spending on Marketing, Advertising and Social Media? Six or seven years ago, “Social Media Marketing” didn’t exist. Here we are, in late 2013, and an astounding 86% of marketers say that social media is important to their business. Over 60% of them say that social media generates leads, from just 6 hours a week on the “Big Three” (Facebook, Twitter and Google+). Continue reading »
If you’re sitting back, waiting for your “friends” on Facebook to join Google Plus (a.k.a. Google+ or G+) before you create a personal profile or business page, you’re truly missing out on supreme SEO real estate. Many have taken to the “wait and see” approach, especially with more social networks, now, than ever before. Nearly every day we hear, “I’m already on Facebook and Twitter, do I really need to be on Google Plus, too?” The answer is yes, but let us explain why.
Social signals from the Google+ platform are becoming more important for determining search engine results. Joshua Berg, SEO/SMO Specialist at REALSMO, calls this “the social media optimization (SMO) of SEO.” Berg explains, “social signals provide a much better way of filtering out the noise and improving the quality of search results. This is a trend that will continue because it is a much better way of understanding what people really want, which is one of Google’s founding principles.” Continue reading »
