By now, social media has proved its worth as a tool to establish reputation, drive engagement, and market content to consumers. If you’re not participating in social media, your business is behind, regardless of your opinion of the marketing tool. Here are eight social media facts every business needs to know: Continue reading »
If Pigeon, Panda, Hummingbird sound familiar, it’s because they’re all a part of Google’s rapid changes to their formula for ranking websites and determining what websites ranks where for what… Continue Reading »
It’s not uncommon for today’s businesses to use Facebook, Twitter, Instagram, Pinterest, and even Google Plus to promote their brand through online marketing. All too often there is one under-utilized platform – Tumblr. Continue reading »
Whether you’re the President of a Bay Area Startup with five employees, or the VP of a large company with hundreds of employees, you want your business to succeed and ‘get your name out there.’ You may know the ins-and-outs of your line of work, but this whole Social Media Marketing concept hasn’t gone beyond the Facebook page you setup months ago. Have no fear, with these tips you’ll be tweeting in no time! Continue reading »
The short answer: Yes, social media marketing can work for a B2B business! Ok, now let’s dive in a little more. Continue reading »
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No matter what field you are in, chances are you’ve come across the term ‘content marketing’ and want to learn more about the buzzword that has taken over SEO and Digital Marketing. Continue reading »
Have you ever found yourself complaining to a retailer via Twitter when their website wouldn’t process your discount coupon code? Or when your airline suddenly delayed your flight by 3 hours? Well, you’re not the only one.
The holiday shopping season is already in full swing and if your business is relying on heavy sales this month, there’s lots of work to be done. Hopefully, your brand is leveraging social media’s big three: Facebook, Twitter and LinkedIn. As a social media marketing company, we recommend you don’t just settle for those three, but also utilize Google Plus and Pinterest for all of your holiday promotions. Continue reading »
By now you’re probably familiar with the inner workings of Facebook or Twitter, but did you know that LinkedIn is the number one driver of traffic to corporate websites? Continue reading »
I was just watching “Check Please,” a Restaurant review show on channel 9 (KQED – PBS) in the San Francisco Bay Area. I saw this review on a cool Italian restaurant in Sausalito, Marin Co, in the S.F. Bay Area and was ready to plan my next date night with my wife there. BUT, of course I couldn’t resist looking at their website a little closer. I was flabbergasted (is that still a word?) at what I saw. NO SEO at all. I mean ZERO! How Google knew to list them as a ‘Sausalito restaurant’ at all (on page 3), is amazing. Cudo’s to Google. Shame on this restaurant owner.
How and why do Restaurants fail at digital marketing?
The problem is restaurant company management, or lack of. A typical restaurant owner is the person to open and close the place. Many times, they are the cook, the HR department, the bookkeeper, the marketeer and the out front person to greet patriants. On top of this, many restaurant owners are the food buyers, boose buyers and employee coaches. So it’s not too amazing that they wouldn’t realize that their local restaurant is on page 3 on Google, or is getting bad reviews on Yelp. Continue reading »
