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Bay Area Retail Startup Grows and Grows

In January 2013, It Is Vapor 5 came to us as they were opening their doors to a new Vapor shop in Hayward, California. They needed the website to announce to the world they were here, open, bring in new customers and to explain their products to new prospective shoppers. Continue reading

How Social Media Can Help Your Retail Business This Holiday Season

Don’t Underestimate the Power of Social Media Marketing

The holiday shopping season is already in full swing and if your business is relying on heavy sales this month, there’s lots of work to be done. Hopefully, your brand is leveraging social media’s big three: Facebook, Twitter and LinkedIn. As a social media marketing company, we recommend you don’t just settle for those three, but also utilize Google Plus and Pinterest for all of your holiday promotions. Continue reading

How To For Restaurant Digital Marketing

How To: Digital Online SEO Marketing For Restaurant

Google Places SEO OptimizationI was just watching “Check Please,” a Restaurant review show on channel 9 (KQED – PBS) in the San Francisco Bay Area. I saw this review on a cool Italian restaurant in Sausalito, Marin Co, in the S.F. Bay Area and was ready to plan my next date night with my wife there. BUT, of course I couldn’t resist looking at their website a little closer. I was flabbergasted (is that still a word?) at what I saw. NO SEO at all. I mean ZERO! How Google knew to list them as a ‘Sausalito restaurant’ at all (on page 3), is amazing. Cudo’s to Google. Shame on this restaurant owner.

How and why do Restaurants fail at digital marketing?

The problem is restaurant company management, or lack of. A typical restaurant owner is the person to open and close the place. Many times, they are the cook, the HR department, the bookkeeper, the marketeer and the out front person to greet patriants. On top of this, many restaurant owners are the food buyers, boose buyers and employee coaches. So it’s not too amazing that they wouldn’t realize that their local restaurant is on page 3 on Google, or is getting bad reviews on Yelp. Continue reading

The Role of Social Media for Small Business

Why Social Media Matters for Businesses

san francisco social media marketingIf you own a small business, you understand why it feels like there are never enough hours in the day. Let’s consider how you divide those precious hours for your business. How much time are you (or an employee) spending on Marketing, Advertising and Social Media? Six or seven years ago, “Social Media Marketing” didn’t exist. Here we are, in late 2013, and an astounding 86% of marketers say that social media is important to their business. Over 60% of them say that social media generates leads, from just 6 hours a week on the “Big Three” (Facebook, Twitter and Google+). Continue reading

How Google Plus (G+) Helps With SEO

How long will you wait to G+?

G+ for San Francisco SEOIf you’re sitting back, waiting for your “friends” on Facebook to join Google Plus (a.k.a. Google+ or G+) before you create a personal profile or business page, you’re truly missing out on supreme SEO real estate. Many have taken to the “wait and see” approach, especially with more social networks, now, than ever before. Nearly every day we hear, “I’m already on Facebook and Twitter, do I really need to be on Google Plus, too?” The answer is yes, but let us explain why.

SMO of SEO

Social signals from the Google+ platform are becoming more important for determining search engine results. Joshua Berg, SEO/SMO Specialist at REALSMO, calls this “the social media optimization (SMO) of SEO.” Berg explains, “social signals provide a much better way of filtering out the noise and improving the quality of search results. This is a trend that will continue because it is a much better way of understanding what people really want, which is one of Google’s founding principles.” Continue reading

Piano Store SEO and Social Media Marketing Case Study

Local San Francisco Piano Store Go’s Social with SEO & Social Media Marketing

It started with a simple website redesign…

Many companies (even large ones) make the mistake of trying to get their website built as cheaply as they can find and skimp on their SEO and social media marketing, thinking it’s just a fad or child’s play. They know they want something online, so they either asked their admin or IT department to learn how to build one, or had a friend-of-a-friend do it on the side. Most companies got what they paid for. This might have been okay 10 years ago (“At least I got something online”), but this won’t cut it today. The stakes are too high and ignoring this fact may kill your company. Continue reading