A social media campaign is crucial to your SEO strategy.
Up until just a few years ago, SEO was purely about writing for the search engines and focused more on the technical aspects of a website, like download speed and mobile friendliness. Social Media was a standalone platform for promoting your content and business via their own channels.
However, if you haven’t heard, this has all changed a lot now – partly due to changes in Google’s algorithm and also because the way people interact on social media. Today, both SEO and social media have one common goal – to become more relevant to your audience. Once this is achieved, everything else falls into place – You begin to fulfil the core objectives of your business. You reach out to the right people, get more leads and generate higher income. Continue reading →
Video marketing has arrived. It’s no longer on the way. Don’t miss the train.
Today, 18-24 year olds spend more time online than they do watching TV, while 25-35 year olds split their time right down the middle. Across all ages the trend is up for online use vs TV and it’s time not only to be seen but heard across all platforms.
Online video ads are less expensive, they have higher conversion rates, and they’re going to reach your target audience more times than not, opposed to TV ads that are on target less than half the time.
It’s a no-brainer, why is video marketing not a part of your marketing strategy discussion? If you need more convincing check out the video marketing stats below. Continue reading →
Social Media Marketing Managers Cerise Lopatic (L) and Nikki Mendez (R) with Google AdWords Certifications.
Bay Area Social Media Marketing Company Stays Ahead
In the social media world, change is truly the constant norm. What worked last year – or last week, for that matter – may not work today. In order to stay on top of current trends, changes in social platforms’ use, and keep its clients’ online marketing presence intact, SEO Pro makes professional development a priority. Continue reading →
Advice From Your Bay Area Digital Marketing Agency
As a business owner, you’re already aware that your company must have a social media marketing plan in today’s digital world. With mobile searches increasing and social media platforms changing their algorithms and adding more to their offerings (ads, anyone?), how do you know where to focus your attention? And, of course, how does search engine optimization (SEO) fit into the mix? Continue reading →
Keywords are an important part of search engine optimization (SEO). With updates to Google’s algorithms, however, keywords simply aren’t enough. When you’re building a website, writing a blog, and performing social media marketing, think user intent and not keyword ranking.
Bay Area Online Marketing Experts Discuss Duplicate Listings
Image via Yext
Business owners need to be aware of issues related to duplicate business listings that can harm their searchability, search engine page ranking, and consumer experience. Creating and maintaining your business listing’s uniformity, ensuring consistent social media presence and engagement, web design, website updates, and all important search engine optimization are daunting, but increasingly essential tasks to ensure continued business success and growth. You can monitor your listings yourself or bring in social media marketing experts to assist.
A&B Produce, a major San Francisco Bay Area food supplier and wholesaler, provides fresh, high-quality fruits, vegetables, and more to commercial and retail restaurants. With over 40 years of experience in the industry, the company did not want to continue with a website that underperformed. As a result, A&B Produce partnered with KO Websites, Inc., to update its website design with a fresh look and character in line with the products it delivers and the service it provides. Continue reading →
We Said It Was Coming! Now It Will On Apr 21, 2015
Are you Ready For Google’s Mobile Hammer?
You may have said “I don’t internet.” That didn’t work out too well for you if you did. And then you may have said “I don’t do mobile” and that’s not going to work well either now. Even if you’re right, and most of your web traffic is via a desk top computer, you may get penalized anyway. Here’s why… Continue reading →
By now, social media has proved its worth as a tool to establish reputation, drive engagement, and market content to consumers. If you’re not participating in social media, your business is behind, regardless of your opinion of the marketing tool. Here are eight social media facts every business needs to know: Continue reading →