What A B2B Service Business says About SEO PRO

SEO Results and consistency are the bottom line!

A San Francisco Bay Area B2B Answering service explains why they’ve been working with the SEO PRO’s at KO Websites for over 12 years.

“Trends and technology change, but quality services doesn’t have to.” Ken O’Donnell, President. Continue reading

SEO Pro Recertifies as a Google Partner

Social Media Marketing Mavens

Social Media Marketing Managers Cerise Lopatic (L) and Nikki Mendez (R) with Google AdWords Certifications.

Bay Area Social Media Marketing Company Stays Ahead

In the social media world, change is truly the constant norm. What worked last year – or last week, for that matter – may not work today. In order to stay on top of current trends, changes in social platforms’ use, and keep its clients’ online marketing presence intact, SEO Pro makes professional development a priority.

One of the biggest changes is the shift in paid advertising. While SEO Pro continues to promote its clients’ brands, products, and services through organic and social referral channels, the team knows that paid advertising can’t be ignored. “It’s part of marketing diversification – a business can’t put its eggs all in one basket,” said Ken O’Donnell, Founder and President.

Through its sister company, KO Websites, SEO Pro recertified as an official Google Partner. In order to meet Google’s requirements, the digital marketing agency had to meet Google AdWords’ criteria:

  • Ad spend
  • Performance
  • Pass two AdWords exams with a score of 80% or better

Two members of the agency’s staff successfully completed their exams, with a third member also studying for this achievement. “Keeping abreast of modifications in our industry is a daily event,” continued O’Donnell. “We have to know what changes will affect our clients’ marketing endeavors and be proactive with our response in effective and ethical ways.”

In addition, personnel attend conferences lead by social media marketing experts, read industry news feeds, and take courses in order to increase their knowledge to contribute to the success of SEO Pro’s clients. Furthermore, members of KO’s staff are certified in Google Analytics for better planning, execution, and measurement of the performance of their digital marketing efforts.

Let SEO Pro Stay On Top of Your Social Media Marketing

As the captain of your own small to medium sized business, you already have a lot on your plate. While you understand the importance of a digital presence, you probably don’t have enough time or energy to take on the additional task of performing a successful social media marketing campaign. That’s where we come in. To learn how we can help your business stay active in the social media mix, call us today at (510) 276-9902.

Diversify Your Digital Marketing Strategy for Greater Visibility

Advice From Your Bay Area Digital Marketing Agency

Social Marketing Tips on Diversifiation

As a business owner, you’re already aware that your company must have a social media marketing plan in today’s digital world. With mobile searches increasing and social media platforms changing their algorithms and adding more to their offerings (ads, anyone?), how do you know where to focus your attention? And, of course, how does search engine optimization (SEO) fit into the mix? Continue reading

SEO and Search Ranking: User Intent Matters

Social Media Marketing for Search Relevance

San Francisco digital marketing companies

Keywords are an important part of search engine optimization (SEO). With updates to Google’s algorithms, however, keywords simply aren’t enough. When you’re building a website, writing a blog, and performing social media marketing, think user intent and not keyword ranking.

Continue reading

Managing Online Business Listings for SEO & Consumer Satisfaction

Bay Area Online Marketing Experts Discuss Duplicate Listings

digital-presence-powerlistings

Image via Yext

Business owners need to be aware of issues related to duplicate business listings that can harm their searchability, search engine page ranking, and consumer experience. Creating and maintaining your business listing’s uniformity, ensuring consistent social media presence and engagement, web design, website updates, and all important search engine optimization are daunting, but increasingly essential tasks to ensure continued business success and growth. You can monitor your listings yourself or bring in social media marketing experts to assist.

Continue reading

seo case study on A&B

Bay Area Produce Supplier Stays Fresh with New Website

seo case studyA&B Produce, a major San Francisco Bay Area food supplier and wholesaler, provides fresh, high-quality fruits, vegetables, and more to commercial and retail restaurants.  With over 40 years of experience in the industry, the company did not want to continue with a website that underperformed.  As a result, A&B Produce partnered with KO Websites, Inc., to update its website design with a fresh look and character in line with the products it delivers and the service it provides.  Continue reading

Bay Area SEO For Mobile Websites

We Said It Was Coming! Now It Will On Apr 21, 2015

Are you Ready For Google’s Mobile Hammer?

mobile web design SEO photoYou may have said “I don’t internet.” That didn’t work out too well for you if you did. And then you may have said “I don’t do mobile” and that’s not going to work well either now. Even if you’re right, and most of your web traffic is via a desk top computer, you may get penalized anyway. Here’s why… Continue reading

8 Need-to-Know Social Media Stats

Social Media 101

8 need-to-know social media stats

 

 

 

 

 

 

 

 

 

 

 

By now, social media has proved its worth as a tool to establish reputation, drive engagement, and market content to consumers. If you’re not participating in social media, your business is behind, regardless of your opinion of the marketing tool. Here are eight social media facts every business needs to know: Continue reading

How SSL is Changing SEO on Google

If Pigeon, Panda, Hummingbird sound familiar, it’s because they’re all a part of Google’s rapid changes to their formula for ranking websites and determining what websites ranks where for what search term.

Google’s recent update of their algorithm includes HTTPS / SSL as a ranking signal

Although Google is considering the  use of HTTPS-SSL as a ranking signal, It’s relatively lightweight at about 1%, according to Google. This will allow webmasters some time to incorporate the technology into their websites. It will be interesting to see what impact the new algorithm will have on SEO over time. Google says it will slowly increase the SSL signal points over time, meaning that it may be only one point now, but may be 3-5 points soon.

  • Should you get an SSL? Yes
  • Are we going to move our clients to an SSL? Yes, all 135 of them
  • How much are SSL’s? $9 to $400+

The SEOPRO’s through our parent brand KO-Websites is an authorized re-seller of GlobalSign. Contact us for information on purchasing SSL certificates at SEOpro’s

Like it know all the details? See this Google video on why use SSL’s and HTPPS://