Advice From Your Bay Area Digital Marketing Agency
As a business owner, you’re already aware that your company must have a social media marketing plan in today’s digital world. With mobile searches increasing and social media platforms changing their algorithms and adding more to their offerings (ads, anyone?), how do you know where to focus your attention? And, of course, how does search engine optimization (SEO) fit into the mix? Continue reading
Social Media Marketing for Search Relevance
Keywords are an important part of search engine optimization (SEO). With updates to Google’s algorithms, however, keywords simply aren’t enough. When you’re building a website, writing a blog, and performing social media marketing, think user intent and not keyword ranking.
Bay Area Online Marketing Experts Discuss Duplicate Listings
Image via Yext
Business owners need to be aware of issues related to duplicate business listings that can harm their searchability, search engine page ranking, and consumer experience. Creating and maintaining your business listing’s uniformity, ensuring consistent social media presence and engagement, web design, website updates, and all important search engine optimization are daunting, but increasingly essential tasks to ensure continued business success and growth. You can monitor your listings yourself or bring in social media marketing experts to assist.
A&B Produce, a major San Francisco Bay Area food supplier and wholesaler, provides fresh, high-quality fruits, vegetables, and more to commercial and retail restaurants. With over 40 years of experience in the industry, the company did not want to continue with a website that underperformed. As a result, A&B Produce partnered with KO Websites, Inc., to update its website design with a fresh look and character in line with the products it delivers and the service it provides. Continue reading
We Said It Was Coming! Now It Will On Apr 21, 2015
Are you Ready For Google’s Mobile Hammer?
You may have said “I don’t internet.” That didn’t work out too well for you if you did. And then you may have said “I don’t do mobile” and that’s not going to work well either now. Even if you’re right, and most of your web traffic is via a desk top computer, you may get penalized anyway. Here’s why… Continue reading
Social Media 101
By now, social media has proved its worth as a tool to establish reputation, drive engagement, and market content to consumers. If you’re not participating in social media, your business is behind, regardless of your opinion of the marketing tool. Here are eight social media facts every business needs to know: Continue reading
If Pigeon, Panda, Hummingbird sound familiar, it’s because they’re all a part of Google’s rapid changes to their formula for ranking websites and determining what websites ranks where for what search term.
Google’s recent update of their algorithm includes HTTPS / SSL as a ranking signal
Although Google is considering the use of HTTPS-SSL as a ranking signal, It’s relatively lightweight at about 1%, according to Google. This will allow webmasters some time to incorporate the technology into their websites. It will be interesting to see what impact the new algorithm will have on SEO over time. Google says it will slowly increase the SSL signal points over time, meaning that it may be only one point now, but may be 3-5 points soon.
- Should you get an SSL? Yes
- Are we going to move our clients to an SSL? Yes, all 135 of them
- How much are SSL’s? $9 to $400+
The SEOPRO’s through our parent brand KO-Websites is an authorized re-seller of GlobalSign. Contact us for information on purchasing SSL certificates at SEOpro’s
Like it know all the details? See this Google video on why use SSL’s and HTPPS://
Making Social Media Work For You
It’s not uncommon for today’s businesses to use Facebook, Twitter, Instagram, Pinterest, and even Google Plus to promote their brand through online marketing. All too often there is one under-utilized platform – Tumblr. Continue reading
Tips for Using Twitter for Digital Marketing
Whether you’re the President of a Bay Area Startup with five employees, or the VP of a large company with hundreds of employees, you want your business to succeed and ‘get your name out there.’ You may know the ins-and-outs of your line of work, but this whole Social Media Marketing concept hasn’t gone beyond the Facebook page you setup months ago. Have no fear, with these tips you’ll be tweeting in no time! Continue reading
B2B Social Media Marketing Tips
The short answer: Yes, social media marketing can work for a B2B business! Ok, now let’s dive in a little more. Continue reading