In January 2013, It Is Vapor 5 came to us as they were opening their doors to a new Vapor shop in Hayward, California. They needed the website to announce to the world they were here, open, bring in new customers and to explain their products to new prospective shoppers. Continue reading
The difference between Profiles, Company Pages, and Groups
By now you’re probably familiar with the inner workings of Facebook or Twitter, but did you know that LinkedIn is the number one driver of traffic to corporate websites? Continue reading
How To: Digital Online SEO Marketing For Restaurant
I was just watching “Check Please,” a Restaurant review show on channel 9 (KQED – PBS) in the San Francisco Bay Area. I saw this review on a cool Italian restaurant in Sausalito, Marin Co, in the S.F. Bay Area and was ready to plan my next date night with my wife there. BUT, of course I couldn’t resist looking at their website a little closer. I was flabbergasted (is that still a word?) at what I saw. NO SEO at all. I mean ZERO! How Google knew to list them as a ‘Sausalito restaurant’ at all (on page 3), is amazing. Cudo’s to Google. Shame on this restaurant owner.
How and why do Restaurants fail at digital marketing?
The problem is restaurant company management, or lack of. A typical restaurant owner is the person to open and close the place. Many times, they are the cook, the HR department, the bookkeeper, the marketeer and the out front person to greet patriants. On top of this, many restaurant owners are the food buyers, boose buyers and employee coaches. So it’s not too amazing that they wouldn’t realize that their local restaurant is on page 3 on Google, or is getting bad reviews on Yelp. Continue reading
Why Social Media Matters for Businesses
If you own a small business, you understand why it feels like there are never enough hours in the day. Let’s consider how you divide those precious hours for your business. How much time are you (or an employee) spending on Marketing, Advertising and Social Media? Six or seven years ago, “Social Media Marketing” didn’t exist. Here we are, in late 2013, and an astounding 86% of marketers say that social media is important to their business. Over 60% of them say that social media generates leads, from just 6 hours a week on the “Big Three” (Facebook, Twitter and Google+). Continue reading
How long will you wait to G+?
If you’re sitting back, waiting for your “friends” on Facebook to join Google Plus (a.k.a. Google+ or G+) before you create a personal profile or business page, you’re truly missing out on supreme SEO real estate. Many have taken to the “wait and see” approach, especially with more social networks, now, than ever before. Nearly every day we hear, “I’m already on Facebook and Twitter, do I really need to be on Google Plus, too?” The answer is yes, but let us explain why.
SMO of SEO
Social signals from the Google+ platform are becoming more important for determining search engine results. Joshua Berg, SEO/SMO Specialist at REALSMO, calls this “the social media optimization (SMO) of SEO.” Berg explains, “social signals provide a much better way of filtering out the noise and improving the quality of search results. This is a trend that will continue because it is a much better way of understanding what people really want, which is one of Google’s founding principles.” Continue reading
Local San Francisco Piano Store Go’s Social with SEO & Social Media Marketing
It started with a simple website redesign…
Many companies (even large ones) make the mistake of trying to get their website built as cheaply as they can find and skimp on their SEO and social media marketing, thinking it’s just a fad or child’s play. They know they want something online, so they either asked their admin or IT department to learn how to build one, or had a friend-of-a-friend do it on the side. Most companies got what they paid for. This might have been okay 10 years ago (“At least I got something online”), but this won’t cut it today. The stakes are too high and ignoring this fact may kill your company. Continue reading
M.O.T. Clothing Launch Party
The Ministry of Tomorrow was launching its new fashion brand with a World Music event at the Lodge at the Regency Ballroom in San Francisco. The event featured Jamaican Reggae legend Anthony B plus two celebrated Afro-funk/World music artists, Sila from Kenya and Fely Tchaco from the Ivory Coast. The event included a special guest DJ and surprise visual art performances throughout the evening.
Does your Social Media Marketing campaign need an EDGE?
With only one month to prepare, start up company M.O.T. needed quick help to launch a social media and online display advertising campaign and to sell out the company party (World Music Event), gain brand awareness and kick off the sales of the new clothing line.
RESULTS: 200 tickets sold at an average price of $40! The client was super impressed and said they would be turning over all their online marketing to the SEO PRO’s.
In 2013, Save A Lot Solar (SALS) came to us wanting to expand both their sales and company operations. The challenge, the solar industry is highly competitive with their online marketing efforts. Unlike some service industries (landscaping for example), the residential solar industry is super competitive Most solar companies have new websites, strong SEO, a social media presence and many are advertising on TV and radio. Not having a budget for radio and TV and having a very old website, SALS came to the SEO PRO’s to maximize their marketing dollars.
- First, we help to identify the 3 major demographic markets.
- Next we redesigned the website with these market segments in mind.
- At the same time, our social media marketing team set up over 15 social media marketing and ratting accounts. We branded the accounts, insured accurate content was there and optimized the content for maximum social SEO. Blog writing began in preperation to the site launch.
- Site was launched, and with social accounts in place, active social and SEO marketing began.
- Next we built a mobile website optimized for mobile marketing.
- Finally we filmed and posted video testimonials on YouTube and the new website.
- Later, the client wanted to test Yelp and Google adwords, so we took care of that and made sure they got the most for their money.
- Top of page 1 for a Google search on “save on Bay Area home solar panels”
- Top of page 1 for “Oakland home solar”
- Page 1 for “Bay Area home solar panel installation”
- Page 1 for “Oakland home solar company”
- …and the list goes on.
We can get you from nowhere to everywhere! Programs for every budget. Read More or contact us now at 510-276-9904
Video marketing page to celebrate the launch of a new watch and the first American in space!
When a marketing company in Washington need help setting up a video landing page, with an embedded video for the launch of a special new watch, they turned to the SEO PRO’s at KO Websites. This wasn’t just any watch, but rather a special edition ”First Man in Space” watch by Breitling.
Time was of the essence and they needed a company who could guarantee a fast turn around and who would get the assignment done right the first time. The launch of the new watch coincided with an air show and live online demo. There was no room for delays and errors.
RESULTS: Mission accomplished! New product launched without issues. Mission control and client was happy.