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Bay Area Retail Startup Grows and Grows

In January 2013, It Is Vapor 5 came to us as they were opening their doors to a new Vapor shop in Hayward, California. They needed the website to announce to the world they were here, open, bring in new customers and to explain their products to new prospective shoppers. Continue reading

How SSL is Changing SEO on Google

If Pigeon, Panda, Hummingbird sound familiar, it’s because they’re all a part of Google’s rapid changes to their formula for ranking websites and determining what websites ranks where for what search term.

Google’s recent update of their algorithm includes HTTPS / SSL as a ranking signal

Although Google is considering the  use of HTTPS-SSL as a ranking signal, It’s relatively lightweight at about 1%, according to Google. This will allow webmasters some time to incorporate the technology into their websites. It will be interesting to see what impact the new algorithm will have on SEO over time. Google says it will slowly increase the SSL signal points over time, meaning that it may be only one point now, but may be 3-5 points soon.

  • Should you get an SSL? Yes
  • Are we going to move our clients to an SSL? Yes, all 135 of them
  • How much are SSL’s? $9 to $400+

The SEOPRO’s through our parent brand KO-Websites is an authorized re-seller of GlobalSign. Contact us for information on purchasing SSL certificates at SEOpro’s

Like it know all the details? See this Google video on why use SSL’s and HTPPS://

 

Job Opening- Social Media Marketing Manager

Social Media Marketing Manager
Social Media Marketing Job Opening

Job Title: Social Media Marketing Manager (full time, in-house).

About the company: KO Websites, through our sister brand SEOpro.pro, provides full service inbound, online digital marketing services. Established in 1999. Currently in a quick growth phase. Please see www.seopro.PRO for product details.

Duties include: Coach and oversee small team of experienced Social Media Marketing Specialists. Clearly understand your clients’ products, needs and maintain customer relations. Produce monthly activity and result reports for clients. Communicate with clients. Share accountability for company (both your clients and our company) success.

How to get this job:

  • OUTSTANDING organizational skills.
  • Strong customer service and oral and written communication skills.
  • Expert knowledge of the top social media sites. Professional social account management experience preferred.
  • Able to cope with and meet deadlines and a little stress.

Why you want this job:

  • Outstanding company reputation and client satisfaction.
  • Opportunity for growth
  • Competitive pay based on experience.
  • Paid holidays, vacation and Medical benefits.
  • Great location, near BART, stores and food.
  • Flexible work hours.

How to apply?
Send resume. samples and references to ken@ ko-websites.com or here

Top 5 Twitter Tips

Tips for Using Twitter for Digital Marketing 

san jose social media marketingWhether you’re the President of a Bay Area Startup with five employees, or the VP of a large company with hundreds of employees, you want your business to succeed and ‘get your name out there.’ You may know the ins-and-outs of your line of work, but this whole Social Media Marketing concept hasn’t gone beyond the Facebook page you setup months ago. Have no fear, with these tips you’ll be tweeting in no time! Continue reading

How Social Media Can Help Your Retail Business This Holiday Season

Don’t Underestimate the Power of Social Media Marketing

The holiday shopping season is already in full swing and if your business is relying on heavy sales this month, there’s lots of work to be done. Hopefully, your brand is leveraging social media’s big three: Facebook, Twitter and LinkedIn. As a social media marketing company, we recommend you don’t just settle for those three, but also utilize Google Plus and Pinterest for all of your holiday promotions. Continue reading

How To For Restaurant Digital Marketing

How To: Digital Online SEO Marketing For Restaurant

Google Places SEO OptimizationI was just watching “Check Please,” a Restaurant review show on channel 9 (KQED – PBS) in the San Francisco Bay Area. I saw this review on a cool Italian restaurant in Sausalito, Marin Co, in the S.F. Bay Area and was ready to plan my next date night with my wife there. BUT, of course I couldn’t resist looking at their website a little closer. I was flabbergasted (is that still a word?) at what I saw. NO SEO at all. I mean ZERO! How Google knew to list them as a ‘Sausalito restaurant’ at all (on page 3), is amazing. Cudo’s to Google. Shame on this restaurant owner.

How and why do Restaurants fail at digital marketing?

The problem is restaurant company management, or lack of. A typical restaurant owner is the person to open and close the place. Many times, they are the cook, the HR department, the bookkeeper, the marketeer and the out front person to greet patriants. On top of this, many restaurant owners are the food buyers, boose buyers and employee coaches. So it’s not too amazing that they wouldn’t realize that their local restaurant is on page 3 on Google, or is getting bad reviews on Yelp. Continue reading